The hotel business isn’t an easy business to succeed in. With the advent of online reviews that can make or break your reputation, the stakes are higher than ever before for hotel owners. There is no part of the business you should overlook in regard to impressing guests. This includes the hotel lobby. Below are a few strategies for enhancing the ambiance of your hotel lobby.
Comfortable Furniture
One of the things most consumers want from a hotel is a relaxing atmosphere they can unwind and rest in. To achieve this, you need the right furniture for your lobby. Choose couches and chairs that are designed for comfort. If you don’t immediately feel comfortable when sitting on a couch or chair in your lobby, you should consider shopping for new furniture. You should almost sink in when sitting on lobby furniture.
Soothing Audio and Video
This inviting atmosphere should also be enhanced through the addition of audio and video. Contact an A/V company to help you build a custom solution to display and play in your hotel lobby. This should include playing relaxing and enjoyable music through a surround sound system. You may also want to play some customized videos on hanging screens regarding the amenities of your hotel and nearby attractions designed to set guests at ease.
Smart Lighting
Of course, the ambiance of a room is also greatly dependent on the lighting implemented. If the lighting in your lobby is rather simplistic and straightforward, you should consider upgrading. Choose smart lighting options you can program to dim the lighting as needed throughout the day. Make sure light fixtures are pointed towards things you want to showcase for guests instead of just flooding the room with bright light throughout.
A Lobby Centerpiece
The interior design of your lobby should also get an overhaul. This should include choosing a centerpiece that ties together the aesthetics of the entire room in a specific focal point. Usually, this will be a painting, sculpture, or some kind of art installation. Even something like a small fountain could be used in more elaborate setups. This centerpiece should immediately grab guests’ attention and set the tone for the aesthetics and ambiance of the entire room.
Overall, put some serious thought into the feelings invoked by your lobby. While this may not seem to be the most important aspect of a hotel stay, cutting corners isn’t something you should be doing if you want to compete in the climate of harsh customer reviews and long-lasting digital word of mouth.
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