About half of all Internet users (49%) stream five or more videos daily. What does this suggest? Video marketing is all the rage at the moment. You can establish credibility with your audience, touch on what makes your brand special, and convince viewers to take the desired action with the help of a robust video marketing strategy.
There are many viable marketing applications for videos. It might be difficult to know where to begin, especially if you are a small business owner and already have a lot on your plate.To help you, we have put together some tried-and-true tips for making the most of video marketing for your small business:
Do not forget CTAs
People who watch your videos till the end are probably interested in what you have to offer. You could distinguish them as qualified leads. This is your chance to encourage them to take a specific action, such as exploring your product catalog, signing up for a free trial, subscribing, reading more of your content, etc. Therefore, always conclude your videos with CTA (Call-to-Action) and let your audience know the next step they can take.
Remember, just coming up with a cookie-cutter CTA will not cut it. You mustensure it is clear and compelling. If you do not know how to create a great CTA, consider reaching out to professionals like massivemission.com with the experience and expertise to do that.
Incorporate customer testimonial videos
Do you know that before making a purchase, almost 92% of buyers search for online reviews? What could possibly be more reliable than customer feedback posted on a website in text form? Video testimonials, for sure. Video testimonials from satisfied clients provide compelling evidence of your business’s positive standing without being overtly promotional.
Because they are unscripted and unprompted, customer reviews offer a more genuine glimpse into the experiences customers have had with a product or service. These videos can be shot in various settings, including your home or office.
Feel free to contact customers and ask them to make a review video if they are not already doing that. Typically, your best bet to receive video testimonials is from people who have already acknowledged you through written testimonials.
That said, it is one thing to convince a customer to record a video review; it is another to actually put that review to good use. A landing page is hands down the best place to showcase video testimonials from satisfied customers. According to credible statistics, adding these videos can boost the conversion rate for a landing page by as much as 86%.
Define your audience
Like any marketing campaign, narrowing down the target audience is key to successful video marketing. Developing a single or numerous customer personas can be the first step in this direction. Customer persona refers to people who are an ideal match for your service or product. Sorting through all the customer information you have, such as age, location, gender, etc., and looking for trends will help you zero in on your ideal clientele. To gain a better perspective, consider creating your customer personas as real persons.
But what if you do not have access to hard facts and data? In that case, you may rely on imagination to determine the target audience. Think about the issue that you are trying to fix first. Next, try to imagine who would be affected. Finally, narrow your focus to the subset (within that group) that is caught up in that issue and have the financial resources to get over it.
Plan a posting schedule
The modern-day audience expects regular content. So instead of haphazardly posting videos, you need to embrace a more refined approach. For example, think of some stories you could tell through videos and divide them into several sections. Then, release one of these sections every week. Once you have decided what your video will cover, it is time to set a release date.
Setting and sticking to a regular posting schedule can entice viewers to return for more. Spreading your videos over time will also help you build up curiosity for an upcoming event, such as releasing a new product or making an important announcement. Be sure to constantly roll out new campaigns to keep your audience interested. Doing so will also assist in building your brand as an industry leader.
Add subtitles
Considering the recent figures, people watch 85% of Facebook videos without sound. Twitter and Instagram are also following the same trajectory. That is why subtitles are gaining more prominence over time. Subtitles make your videos more accessible.Hearing loss affects almost 5% of the global population – 466 million people. So adding subtitles means they can profoundlyindulge in your videos. In addition, you may further expand your videos’ reach by including multilingual subtitles for the non-English speaking audience.
Video subtitles also improve SEO. Think about how a news piece or blog is formatted from an SEO standpoint. Google indexes the byline, title, and content of the write-up. Even if you add a title and some descriptive text to a video, search engine algorithms will still be unable to detect and index it properly. The best way to fix this issue is to embed subtitles.
Track progress
Video marketing is not a one-and-done deal. You must monitor how your videos perform and introduce changes accordingly for the best results. Luckily, keeping an eye on the insights of your videos has become easy nowadays, thanks to the latest technology. Numerous video hosting sites feature analytics and can keep you posted about the performance of your uploaded videos. They will help you monitormetrics such as video playthrough rate and the proportion of visitors who watched the videos.
In addition, you may embed videos on your website and track their performance with Google Analytics. With this, you can analyze video content with the same precision as the rest of your site’s content.
Conclusion
Videos are not going anywhere anytime soon. In the digital sphere, they will continue to play a crucial role in connecting you with your target demographic and expanding your brand’s reach. Regardless of your industry, subscribing to the tips covered in this blog will make sure you nail the video marketing for your small business.
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