If you’re in the IT world, you’ve likely heard of SIP trunks. If you don’t work in IT, you might have never heard of this concept.
We will discuss SIP trunks in the following article. We’ll explain what they are, and we’ll also cover what it’s like to be a SIP trunk reseller.
What is a SIP Trunk?
The term “trunking” refers to phone lines that multiple entities utilize to connect to a telephone network. SIP trunking means using voice-over Internet Protocol technology and streaming media services. You would do so based on the Session Initiation Protocol, or SIP.
Communication service providers offer this option. They use this protocol to provision voice over IP, also sometimes written as VoIP. This protocol allows for connectivity between a public switched phone network and an on-premises phone system.
What Does It Mean to be a SIP Trunk Reseller?
As an individual, you can work as a SIP trunk reseller if you understand the technology and have some skills as a salesperson. What you want are businesses looking to upgrade their communication capabilities.
Let’s say that you work for an IT company. You have access to SIP trunks, and you can repurpose and sell them to companies that need this technology.
Some clients might need this tech, and if you have access to it, reselling SIP trunks can be a reliable revenue stream. The key is finding potential clients and framing the installation of a SIP trunk as a cost-effective communication method their employees will find useful.
How Can You Find a Company that Needs this Service?
If you plan to resell SIP trunks, you might target a business that has hired your IT company for other reasons. You can talk about a SIP trunk as an add-on to some other service this company already needs, such as website creation or modification.
You want a company that plans to begin phasing out its wired communications soon. All businesses will have to do this over the next few years if they have not done so yet. Inform this company that they can save time and money by investing in unified communication services. This forms the bedrock of the SIP trunk concept.
Making the Sale
The best IT companies that can also start bringing in revenue as SIP trunk resellers are managed service providers. If your company already does this, you can begin offering SIP trunk reselling as a white-label reseller.
White labeling refers to when an item’s manufacturer uses the branding requested by the marketer or purchaser instead of their own. As someone working for an IT outfit, you can purchase a white-label company’s services. Then, you can present them to a customer under your own brand name.
The combination of white labeling and offering SIP trunks for resale makes you more valuable as an IT provider. If you can start convincing your clients that they need these tools to simplify their communication technology, you should have an additional, reliable revenue stream in no time.
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