If you love making candles to sell, you may have run into various difficulties in making your business as profitable as you would prefer. Should this be the case, don’t let it get you down. In fact, it should give you even more motivation to succeed. Remember, almost everybody loves beautiful candles, so the key to success is finding out what will help you get your business noticed by potential customers who are eager to buy what you’re selling. If you’re ready to increase your candle-making profits, here are four tips to try.
Promote via Pinterest and Instagram
Since you likely already have a website for your candle business, increasing traffic to your website will mean larger profits. To accomplish this, heavily promote your business on Pinterest and Instagram. Along with having over 1 billion active users, Instagram is the most popular online site for those who are interested in learning about new health and beauty products, which include beautiful candles like yours. By using these sites to your advantage, you can create a fanbase for your candles, increase your brand’s awareness with consumers, and ultimately sell more candles.
Buy Everything Wholesale
To keep your candle making supply well-stocked while also keeping the costs of your supplies to a minimum, consider buying essential supplies like wax, wicks, containers, and other things from a reputable wholesale supplier. Since you should be able to buy your supplies in bulk, expect to save even more money along the way.
Find Your Niche and Be Trendy
To stand out as a candlemaker and make your business profitable, find your niche and stay aware of the trends that are just starting to get popular. For example, while scented candles are always popular, consider moving away from the usual fragrances like vanilla, blueberry, and lavender. Instead, think about focusing on rustic-scented candles, which are becoming more and more popular. For many people who light a candle that smells like a pine forest, it takes them back to their childhood memories of spending time in the woods with their parents or grandparents. Once you find a niche, the profits will follow.
Holiday Sales
Finally, concentrate on selling your candles primarily during the holidays, especially between Thanksgiving and Christmas. Believe it or not, nearly half of all candles sold each year are purchased during this time. By attending a few in-person craft shows or offering great deals online, you can make the most of your money in a short period of time year after year.
Though it takes some work, building a profitable candle-making business can be done. By giving these tips a try, you may be surprised at just how much money you make with your candles.
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