7 Ways of Using Stock Photos to Elevate Your Brand

Visual branding, from symbolic color combinations to imagery, is more powerful and effective than any other marketing strategy. Stock images are perhaps the simplest way to use high-quality imagery for visual branding. Many small business owners, social media influencers, and entrepreneurs now use stock images to save time and accelerate their online growth.While these images may not be your first instinct when considering ways to promote brand identity and increase awareness, they can be extremely useful for branding, promotional campaigns, and visual storytelling.

Wondering how to use stock images to elevate your brand? Read on to discover unique ways to use these high-quality pictures for branding and product promotion.

Using the Perfect Stock Images for Your Brand

While royalty-free or paid stock image websites give access to thousands of high-quality images, selecting the right image for your business makes all the difference. The content and images you choose for your website or digital marketing act as building blocks for brand recognition.

To start with, choose a stock library that aligns perfectly with your brand’s aura. While there are many stock photo providers, buy subscriptions for the one that offers the best value for money and contains stock photos that best fit your branding needs.

Here are some of the most effective ways to use stock photos for building a powerful visual narrative and promoting your brand:

1. Design Mockups for Brand Promotion

Stock photos provide a myriad of choices to present your product on a digital screen. There are several reasons to create brand mockups: launching a new product, promoting your existing products, showcasing your blog posts, or highlighting success stories. At the bottom, it’s all about visual branding and promoting your product or services. For example, you can download a cellphone picture from the stock photo library, add the homepage image of your new website to the picture, and use this image to promote your official website on social media.

2. Add Text for Effective Visual Storytelling

Want to post a featured product on your website? Try adding custom text to an enticing stock image. Adding custom text connects the image to your message and makes your image more specific and relevant for your customer. Moreover, using custom text with stock images helps you build a visual narrative – which is one of the most effective marketing tools for your brand. Using a mix of visuals and text to tell your brand’s story will impact potential customers more than simple images.

3. Create Inspiring Infographics for Your Website

Creating infographics is one of the best ways to provide the right information your potential customers are looking for. You can use a mix of stock images and text to create eye-catching infographics. The best thing about infographics is that they can improve your website’s SERP rating by utilizing SEO best practices.

You can post infographics on social media to increase customer engagement. Use your marketing instincts to create infographics that target product benefits, tips and tricks, how-tos, nutritional benefits, and visual tutorials.

4. Make Your Blogs Visually Appealing

Ideal blog posts have a mix of images and text in the right balance. Since a human brain can process images 60,000 times faster than text, you can help customers recall the information by placing accuratestock photos strategically inside the blog post.

Stock images in a blog post help break down long content and keep the customer engaged in the post. Scatter brand-related stock photosthroughout the blog post that readers can share or re-pin. Link images to other webpages or social media account to increase web traffic and generate more leads.

5. Beautify Your Social Media Posts

Running your social media accounts and posting promotional material can be difficult without adding unique,appealing pictures to each post. This is where stock photos are most useful and effective. You can create interesting social media posts without spending hours designing the right graphic. All it takes to generate new leads is to incorporate a scroll-stopper image with your social media post. You can merge your own snapshots with stock photos and add filters and text to personalize your social media posts.

Not all of your posts on social media must be geared toward business. You can use stock images with custom text to create memes or engage customers to maximize retweets, re-pins, or shares and promote your social media profile.

6. Curate Eye-Catching Instagram Stories

Instagram is one of the leading social media platforms where businesses use imagery to promote their brands. You can use enticing stock images to create Instagram stories and run marketing campaigns.

All it takes to create an eye-catching story is downloading attention-grabbing images that align with your brand and using ready-made templates to create a collage and add quotations. The more your Instagram story is reposted, the more brand visibility you will gain.

Final Thoughts

Marketing is the backbone of every business. Using a variety of brand-related stock photos to create an eye-catching website design, captivating social posts, and effective email marketing campaigns can help you promote your brand and capture customers’ interest. To make your promotional campaigns more successful, consider your brand image and choose the right stock images that align with your brand identity. We hope the above tips can help you use stock photos to build a powerful, impressive, and impactful brand.