In recent news, Microsoft Advertising has announced that it will be releasing a new API, which is also referred to as ‘ads’ designed for Chat API.
Through these new ads, Microsoft aims to allow online services, apps, and publishers to deliver ads to the target audience through chats.
This new option of Chat API will provide apps and websites the option to customize their experience in chat. They will also be able to pick ad formats that are best suited to them.
In addition, businesses can incorporate their chosen ads for different audiences, as per the new statement released by Microsoft.
The tech corporation further revealed that the new Chat API will be a way for publishers to put their finances to good use and get the best economic value out of them.
Those chat investments will also help businesses target their chosen audience in a way that is natural to their line of service.
Another wonderful feature of this new API will be that chats can be served through any platform, by Microsoft, as well as other companies.
The new API will not only allow businesses to monetize their ads, but they will have additional access to the knowledge bank provided by Microsoft.
This will act as a guiding principle for them to understand how they can serve relevant ads to their target audience, as iterated by the Corporate Vice President of the Advertising wing of the tech corporation, Kya Sainsbury-Carter.
As per Microsoft Advertising, the integration of AI in chat experiences was important to ensure that advertisers were successfully able to engage with and reach their audiences.
The new Chat API is also a personalized, contextually relevant, and organic method to connect with the customers of different businesses.
As of now, the tech corporation is trying to onboard various partners and publishers to provide them with access to the API. Together, they will create new chat experiences.
Microsoft has said that by leveraging advanced chat systems, various advertisers will be able to build meaningful connections with any users that land on their websites.
The new Chat API will also be an opportunity to enhance the perception of brands and derive a better ROI.
Moreover, APIs are offering significant flexibility that will allow advertisers to customize ad formats and enable them to optimize campaigns depending on the traits of their target audience.
An additional aim of Microsoft Advertising’s efforts is to make sure that advertisers are able to make non-intrusive and effective ads for their target audience.
However, what remains unclear up till now is what this Chat API will look like. Despite the fact that Microsoft posted a detailed blog and held a press conference related to this, people are wondering how the company is going to design it.
Another question that people want to ask Microsoft is related to its partners. They do not know whether it will initially provide access only Start Program partners or some businesses.
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