Retail Displays 101: Definition, Categories, And Types

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Visual merchandising is taking a turn with the addition of modern retail displays. Now, customers are focused on a unique shopping experience and look for out-of-the-box presentations. Thus, it has become pivotal to add multiple types of retail displays among different product categories to boost your sales numbers. 

In this guide, you will have a look at the various types of retail displays and how they go a long way in captivating customers swiftly.

But first, let’s start with the basics!

A Brief About Retail Displays

Retail displays are anything that advertises your products to customers. They are truly a game-changer in your brand’s marketing strategy and the first point of contact between a shopper and a product. Since your retail business needs to be appealing, your visual merchandiser takes care of designing eye-catchy retail displays that attract your shoppers from a distance. 

There are a plethora of retail display categories. But the most commonly used are standalone POP displays and store shelving displays. Let’s read more about them below:

1. Standalone POP Displays

These POP displays draw a product’s attention to a shopper. They are super helpful in implementing a thorough visual merchandising strategy. They are different from the conventional aisle shelves in showcasing products.

2. Store Shelving Displays

The good-old traditional store shelves where brands showcase products, complete shopper interaction, and feature relevant signage fall under Shelving displays. They provide proper space to execute your retail strategy in a better way.

Different Types Of Retail Displays

1. Fsdu (Floor Standing Display Unit)

Are you looking to attract customers to your collection? Well, FSDUs are the best way to elevate brand awareness and allow visitors to inspect your collection that is displayed. The best thing about this unit is that it raises the visibility and accessibility level of all the products for your visitors. They come in different sizes, colors, and visual graphics to grab the consumer’s attention. Moreover, they feature proper shelves and blister hooks to organize everything neatly. 

2. Entryway Displays 

Well, when you want to focus on impulse buys from customers, the best thing is to place your products in the entryway displays. You can place your brand on the shopper’s list even before they look at the competition as they are placed near the entry. The first thing they see is the products placed on these displays, which entice them towards an impulse buy. Moreover, when placed strategically in an outside setting, customers will grab the product in these displays without even entering the store.

3. Aisle Units 

An aisle unit offers an excellent way to engage the shoppers as they can access it from all sides. No matter the direction, the products on aisle units are available to the users without any interference. They are placed at a location in the store where there is enough open space. The display aisle unit is a great way to break the traffic flow in the store. 

4. Display Cases 

A retail display case is a spectacular way to present your product and shower the limelight over it. It serves as a standalone display for the product, which is encapsulated by clear glass or plastic from all sides. Viewers or shoppers have to ask the store manager or associates to retrieve the item for inspection. In a case where the display case is acting as an ornamental entity, then you can view the product on its home shelf. Many luxury brands use custom display cases to showcase their top products. 

5. Gondola Displays 

Serving as a two-sided standalone shelving space, the Gondola display is perfect for showcasing products of varying sizes as they come with adjustable shelves. This further improves the unit’s flexibility and functionality. The units cover more space, so they are placed at open locations in the store. Typically, they come with pegboard and steel frames, but store owners can customize them according to their store’s needs. They can even use a highlighting color scheme and beautiful graphics to promote the products.

6. Retail Shelving

Shelving units or commonly referred to as racks, help the stores to showcase their merchandise to the shoppers in a clean and tidy way. They help in organizing the store’s aisle and predict the pattern of the incoming traffic. 

In some cases, the whole store shelf is adapted to a particular product to promote it among visitors. Brands can add custom colors, visuals, lights, and texts on the racks to focus on their product. On top of all this, brands can opt for custom racks to further improve the interactions of the shoppers with their products.

7. Checkout Displays 

The busiest zone in the store is the checkout section, and shoppers don’t like to stay in this section for a long time. So, store owners use checkout displays to create a seamless experience for the visitors in the sections and display some assortment to inculcate the spark to pick some things at the last minute. These displays are custom-tailored units according to the requirements of the store to display products and some offers. 

8. End Cap Displays 

This type of display is present at the end of two shelving units. The shoppers can see and access them when they are going from one aisle to another in the store. They offer an outstanding space for the products besides the typical space in the shelving units. You can grab a lot of attention from the customers as they can see the products in the end cap display units without even entering the aisle. This allows the brands to gain an edge over the competitors without going through any complex process. 

9. Glorifiers 

A glorifier will immediately attract the customer’s eyes and put the products in their mind when they enter the store. With a custom shape, size, and color, a glorifier allows the brand to interact with potential customers in an informative and visually appealing way. Brands have the freedom of unlimited possibilities with these glorifiers when it comes to their design and material. 

Some Last Words

Believe it or not, visual merchandising has taken a stride with the amazing retail displays in action. We hope this guide can help you understand the different types of retail displays available in the market. Now all you need to do is finalize the best ones that go with your brand’s style. We are sure you will witness a better return on investment with a great sales hike in no time.