From video loops of cute animal antics to bite-sized educational content about police associations, short-form content has changed the way we consume information and entertainment online. Attention spans are shorter than ever and these quick hits of content are like digital snacks – satisfying, addictive, and oh-so-easy to consume.
But there’s more to short-form content than meets the eye. It’s definitely not as easy as it looks. Still, you can take advantage of this kind of content for your brand. Here are 3 tips.
Focus on Micro-Narratives
Micro-narratives are short stories that pack a punch. They’re concise, relatable, and grab attention quickly.
Think of a tiny moment or a character that embodies what you’re trying to say. Then, weave a quick story around it. Keep it punchy, sprinkle in some emotions and you’ve got yourself a micro-narrative.
Say you’re a fitness coach who wants more followers. Instead of a lengthy post about the joys of exercise, share a quick tale about someone who crushed their fitness goals despite setbacks. Maybe it’s a personal story about how you powered through a tough workout. People love relatable stuff like that because it inspires them to lace up their sneakers too.
Utilize Snackable Formats
Snackable content is easy to consume and share.
Take your content and chop it up into bite-sized pieces. Think short tips, catchy quotes, or mini-lists. Keep it visual and easy to digest.
For example, say you’re running a food blog and you want to share your cool, innovative recipe. Instead of dumping the whole thing at once, break it down into little chunks. Share a series of Instagram stories showing each step, with quick captions for the important bits. It’s like serving up the recipe piece by piece, keeping your audience hungry for more.
Experiment with Emerging Platforms
Emerging platforms offer new opportunities for creativity and audience engagement. They can help you reach new audiences and differentiate your brand.
Keep your ear to the ground and stay on top of the latest social media trends. When a new platform pops up, don’t be afraid to sign up and play around. Get to know the way things work and the audience, then tailor your content to fit. Mix it up, try new things, and see what sticks.
For example, say you’re a fashion brand trying to reach a younger crowd. Instead of sticking to the same old Facebook and Instagram, why not give TikTok a try? Shoot some short, snappy videos showcasing your latest threads or sharing style tips. Chances are you build a following there that ultimately means great things for your fashion brand.
Whether you’re spinning micro-narratives, serving up bite-sized formats, or exploring new platforms, it’s all about making an impact in a flash. Try out these tips for your brand.
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