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Creating a new website is a lot of fun at first. You get to play around with how everything is going to look like. You’re the one who determines the headlines, images, videos, and you start writing a couple of blogs to make sure it’s not completely empty. Everything is good until you have to launch your new eCommerce store. With the click of a button, your new site goes live, and nothing happens. There are no users coming to your site passionately waiting to buy your products. This page has a lot more info. Then you decide to launch a marketing campaign and see whether ads can improve your sales. The metrics show that a couple of people visited your site, and yet, no one bought anything, and visitors are decreasing by the day. Something feels off, and you start wondering whether you did everything correctly. Then, you discover the world of search engine optimization. It’s full of tips and tricks that will help you rank better and get more organic traffic. However, there’s so much information that you will need to spend weeks understanding. Now, the question presents itself. Is it better to learn everything on your own, or is it better to hire an agency that will improve your rankings and get you more sales? Here are some of the things that agencies do that will help you settle the debate. Keyword research When you make a new website, you’re not thinking of the keywords you’re using. You just want to have something that looks good and keeps people entertained, and then makes them buy a product. However, the rules of marketing are changing every day. Today, the average customer is smarter than the ones in the past. Shoppers know everything, and they’re looking for every single detail. To match their behavior, search engines like Google have improved their algorithms to be on the lookout for the best content possible. Click here to read more. As well as that, the algorithm pays attention to keywords. When you contact an agency, the first thing they’re going to do is an audit. This will be a thorough analysis of your entire site, and they’ll especially be looking at your keywords. They will analyze the intent of your written pieces, and they’ll also analyze the competition. Here are some of the things that are significant when it comes to choosing these phrases. How do you select the appropriate keywords? In the world of SEO, concepts are best understood with examples. Let’s pretend that you have a website for high-end coaching clients. This means that the people you want to attract would be willing to pay thousands of dollars for a one-on-one session that will help them reach new heights in their business venture. Now, if your main call to action is an eBook that offers free advice to grow your business, that’s going to send mixed signals. Instead of attracting the audience you want, a lot of visitors will come to your page looking for freebies. This means that no one is going to enter their credit card information when they see you’re giving out value for free. Sure, you can create content that explains a tip or two, but an entire eBook will send the wrong signal. Changing your main keyword might lead to fewer visits per month, but it might increase your conversion rates. Is it better to have millions of people visiting your site and no one buying, or is it better for a thousand people to visit your page and half of them buy your product? Those are some of the metrics that agencies take into consideration. Analyzing your competition There are plenty of quotes on social media that say that you should never compare yourself to other people. Instead, you should only compare yourself to the person you were yesterday. That’s great when it comes to positively talking to yourself, but it’s not true at all when it comes to SEO. In business, you have to be constantly on the lookout for what other people are trying to do. This website has great tips on that topic. There’s always someone that wants your share of the pie, and it’s tough to be swimming with the sharks all the time. If you’re only focused on your site without paying attention to what your competitors are doing in your niche, you will be missing out. Instead, you need to be following them on social media and looking at how they’re interacting with their customer. Their unhappy customers will be more than willing to do business with you if you know how to treat them well. An agency can perform checks on your competitors and notice their weak spots. Those are the places where you can start shining bright. This will bring you more traffic, which will equal more sales. Whenever your organic visitors increase, so do your SERPs. Links A lot of experts have mixed opinions about linking. However, there’s still a solid base of evidence and data that suggests that having a strong linking profile is one of the factors that’s critical for top SEO success. The reason why there are so many different opinions is that the initial strategy you use will either set you up for failure or it can set you up for success. That’s why it makes sense to create a long-term plan that’s proven to work and follow it religiously. The most important thing when it comes to creating a great backlink profile is the quality. It’s not the same to get a referral from The Wall Street Journal as it is to get from a private blog site. The weight they carry is different. The majority of people think that the number is more important than the quality. That’s wrong. Getting tens of thousands of links from shady sites can only get you banned. That’s why you need to reach out to quality pages that have established authority and expertise. Agencies already have these connections, and they can help you out with guest posting and even featured and promoted posts.

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Creating a new website is a lot of fun at first. You get to play around with how everything is going to look like. You’re the one who determines the headlines, images, videos, and you start writing a couple of blogs to make sure it’s not completely empty. Everything is […]

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Top 10 Benefits of a Good Inventory Management Strategy

Top 10 Benefits of a Good Inventory Management Strategy

Business Project Management Relationship Management by Comments are Disabled

Savvy small business owners know well the significance of inventory management. And while there are many perks to this approach, there’s only one rule of thumb; never rely entirely on computerized maintenance management systems (CMMS) or any other inventory monitoring software (that you run on your own) for your machinery […]

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What are Knowledge Management Systems?

What are Knowledge Management Systems?

Technology by Comments are Disabled

In this digital age, the amount of information that is out there seems to be endless. The knowledge created and shared from this information however, can be limited, or indeed wasted in the business world. This is what KMS (knowledge management systems) address. Knowledge management systems are often talked about […]

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