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The difference between having a moderately well known local band, and a bona fide, national, popular band can often boil down to how the band advertises itself. This isn’t to downplay the value of having tight, well crafted music, but without a component of self-marketing, a band can toil in obscurity for much longer than is necessary. To avoid that, start taking band merchandising more seriously – learn how to ideate, create and sell merchandise that will create an opportunity for your fans to spread the word. Here’s how it’s done. Creating A Logo What you need to begin with is an intriguing logo, something that fits the mood and sound of your band and visually represents your “brand” (it’s an icky word, but there is no better way to describe it). If you have a band with more of an indie sound, take a look at what other artists are doing, and use that as a jumping off point. If you are in a metal band, you already have a rich array of precedents to work with. For funkier, more “throwback” sounds, sift through old designs and see what you can learn. The bottom line: make it visually arresting. Creating Custom Apparel One you have your logo decided on, the next step is taking it to good quality t shirt printing services to get a bulk order of screen printed shirts. Go for good quality here – you don’t want t-shirts that are faded, cracking, bleeding colours, or otherwise looking sloppy. Go with a reputable t-shirt printer, one with whom you can form an ongoing relationship (you will need to periodically reorder, especially if your band gets popular). What Colour T-Shirts Should You Order? This is a question that gets brought up frequently in forums and in conversation among musicians, and the general consensus seems to be this: unless you have a good reason to do otherwise, go with either a black or white t-shirt. If your sound is heavy, go black; if your sound is mellower, go with white. What Size T-Shirts Should You Order? This Quora article does a good job breaking down which sizes to order. Basically, go with a majority of mediums and larges, with about half the amount of smalls and extra larges, and a quarter the amount of 2XLs. You will probably still sell out of one size before the rest, but this at least works as a dependable rule of thumb. Other Merchandise Aside from t-shirts, you obviously want to stock your merch table with any recordings you have done, any tapes, mixtapes, vinyl pressings, CDs, DVDs… whatever. Other than that, buttons, posters and stickers are all pretty popular: anything that your fans can visibly display to show their appreciation of their music. Selling merchandise, such as custom t-shirts, at your shows is not only a great added revenue stream (for some bands, it’s the only revenue stream), but it also helps spread the word about your music. And at the end of the day, the more ears you can reach, the better.

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Instagram is globally famous for its focus on imagery. This innovative social media platform has started providing lessons regarding the approach that a business should have when designing websites and marketing online. Web designing today has grown its base worldwide. It is increasingly making efforts to enlarge its fan base and harp on more profit. In this scenario, Instagram has been playing the role of providing valuable lessons to the former. Websites are growing day by day and increasingly competing with others on the internet. They have many tools at their disposal. Web designers use devices to buy Instagram comments and followers who are the main driving force behind every industry. Various strategies by Web designers to buy Instagram comments  Instagram is an ocean of tools that can be used in multiple combinations to impact clients profoundly. These tools come free of cost and can adjust according to the need of the company. However, specific vital points need to be kept in mind when trying to boost business on Instagram; they are:  • Emphasis on image quality: as Instagram is a platform primarily driven by pictures and videos, the user must see to it that the images are attractive, full of life, relevant, and also at the same time reflect the image of the company immediately. Pictures work where words do not, so there must be an emphasis on displaying quality images and videos. Business ventures should understand the value of photography and their association with the online platform. One has to consider the pictures that one uses when one wants to include images on social media platforms or websites. • Minimalistic Approach: Make the website non-cluttered as it looks unattractive. Making decisions to get rid of any distraction that compromises the client experience is essential for good web design. It is necessary to have a clutter-free and straightforward website than additional widgets that compel the customers to log off as soon as they arrive. • Use Instagram frequently: These days, it is essential to stay connected with the world and also to keep track of what is happening. When companies try to keep in constant touch with their clients, it provides the necessary impetus about the customer’s reaction to uploads. When the companies keep checking who has started following and commenting on their posts, it gives a sense of satisfaction. For this, it is essential to keep going to the Instagram platform regularly. It is an attention-grabbing way to showcase the business venture to market its products extensively. • Gaining exposure: Even those entrepreneurs who have a stringent budget can use Instagram for their benefit. Instagram is a free platform that has garnered support for this reason in the contemporary world. It continually exposes the business on a comprehensive platform, and unlike conventional advertisements and promotions, one can edit and repost anytime. Instagram allows you to have a permanent presence without limiting the ability to change and adapt according to the need of the time. It helps to target specific customers and also maximize the budget. • Know your customers: Instagram allows businesses to know their customers and their expectations. Getting to know them and their need is of utmost importance if one wants to grow. The customers’ feedback is of immense significance, which helps one make improvements in their commodities. • Strengthening online presence: the internet being a virtual shopping hub requires quite an effort to stand out from the rest. The growing competition has now demanded that companies increase their online presence, enabling people to recognize the business and brands instantly. However, the appearance has to be useful and meaningful. You can ensure this either by posting meaningful and relevant posts that adequately reflect your business’s taste. It should enable the customers to visit the site and Instagram account to see what the company is offering before purchasing. The significance of the engagement Content on Instagram, which is visually attractive, will attract the attention of potential customers and convert website hits into customers. The growing competition among the websites today has necessitated the need to try out new strategies to win followers. The more followers one has, the more there is a chance to meet the sales target. Creating high-quality content and sharing them on social media would attract followers interested in engaging with the firm. The combination of tools is vital for web traffic to spread brand awareness. Positive feedback on Instagram can help you win over many clients effortlessly. Web designers also use comments to help their clients understand the currents of the market. Only when the client is aware of the customer response towards their brand, they can make .improvements. The culmination of this healthy bond could help the brands to grow faster.

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