If you’ve heard somebody say “content is king” once, you’ve almost certainly heard it said 100,000 times. Digital trends may be increasingly pushing brands from long-form content towards video content and live streaming, but there’s no denying that when it comes to running an effective online marketing campaign, harnessing the […]
There’s a startling volume of information out there regarding chromology, or the alleged link between colors, patterns, moods and psychologies. Perhaps unsurprisingly, much of it lands firmly at the rather woollier end of the scientific spectrum. However, a decent amount of credible research has gone into more general study regarding […]
2016 was a tumultuous business year on many fronts, but not all of the shake-ups were negative ones – notably, pressure continued to be exerted from all directions on hiring committees and equal pay policies, helping to ensure that the slow but steady progress we’ve made towards workplace gender equality […]
Marketing can be a complex area for franchisees. Some franchises will have strict guidelines about how marketing should be conducted and what marketing collateral should be used. In other instances, your area of operation may be adjacent to that of another franchisee operating under the same franchise. At the same […]
Those who don’t travel regularly for their work are often heard wishing for more opportunities to do so – and yet those who have to do it all the time almost always wish they didn’t. For employees who fall into the latter category, regular obligatory work-related travel can feel like […]
Conditions at work play a big part in helping to make life feel better, so here are three tips to ensure that you successfully make a happier workplace: 1. Assess your communications As the year draws to a close, have a think about ways in which you might drive a […]
Newly sourced and compiled data on rates of sick leave pay across Europe has led to some fascinating revelations – chiefly about how the continent’s nations stack up against one another in terms of payouts for workers’ enforced absence periods.