Visual content has become more powerful and widespread on social media. It has become increasingly important for businesses and brands to leverage it to their benefit. This shift to visual media means that more and more businesses are now connected with customers. Whether big or small, businesses have begun to communicate with their followers, fans and customers visually. One of the most popular and fast-growing platforms that leverage the power of visual media is Instagram. It has only been seven years since it was launched in 2010. Yet it has over 800 million active users these days. Therefore, it is not a surprise that businesses wish to establish a presence on Instagram.
It has become increasingly important for businesses and brands to leverage it to their benefit as competition in non-visual format is insane. There are hundreds of website ideas out there available to everyone, even to the complete beginners and people leverage those ideas to create more and more websites. Most of the websites though are centered around text content. This leaves more room for visual channels, including Instagram.
Not all brands have adopted Instagram marketing as part of their digital marketing strategy. It can be a major mistake. Buying Instagram followers from services like Famoid is a start and from then the business can work on building their brand on the platform. As long as they do it right, they can enjoy the following benefits of Instagram marketing:
Even high quality posts are often overlooked by people on social media networks such as Facebook and Twitter, but the same cannot be said for Instagram. Since visual media is the primary medium, it tends to grab the eye immediately, which means that a business can expect high engagement numbers through this platform. Your posts will get 61 times more engagement on Instagram as compared to Facebook, which can work wonders for your business.
Building personality and trust
One of the key benefits associated with Instagram marketing is that it is a great way of building trust with your audience and followers. Instagram aids you in making an emotional connection with your followers because it gives the business a human element. You can share day-to-day experiences of the business in visual form and in a casual and informal way, which gives the brand a personality. A business seems more trustworthy when they share images of behind-the-scenes and as well as employee pictures.
Boost in traffic
There is no denying that Instagram can be a major source of traffic for your website. As mentioned above, marketing on this network leads to higher engagement numbers and this will automatically boost the visibility of your website thereby leading more and more people to it.
A competitive edge
Yes, the benefits of Instagram are becoming apparent gradually, but not a lot of businesses have begun to exploit them fully. If you indulge in it from the get-go, you will be able to get a competitive edge over your rivals and will already have loyal followers by the time they catch up with you.
Free of cost
One of the major perks of Instagram marketing is that you don’t have to spend a dime on it. All you have to do is make your profile and showcase your products and offerings. You can get people to follow you by posting on other social media networks, your blog and website. You can generate huge exposure for your business.