An e-commerce market is really huge, and this market is still growing at a rapid pace. Currently, the market size of e-commerce is well over $2 trillion, and it’s expected to rise to around $4.48 in 2021.
There is a very less barrier to entry, which is leading to a tough competition in the e-commerce market. Due to a throat cutting competition, around 8 out of 10 e-commerce stores fail to sustain in the market.
If an e-commerce store owner stays passive without doing anything, it’s very much likely that their store will be on the list of failed e-commerce business. As an e-commerce store owner, you must do everything you can to sustain on the market.
There are various ways to boost the sales on your store, and one of the best ways to boost your sales is via e-commerce social media marketing. According to the stat, there are over 2.46 billion social media active users.
However, you must have a strong social media strategy to get a desirable rate of return on your campaign.
What can you do to enhance your e-commerce social media marketing strategy?
There are plenty of things that can be done to enhance your sales on your e-commerce store. Here are some of the tips that can help you generate sales on your e-commerce store.
1. Start with a plan
There are e-commerce store owners who quickly set up their campaign after listening to others’ success. This is not what you should be doing. Before starting your campaign you should have a plan. Here are some of the things that you want to include in your social media marketing plan:
- Set realistic goals of exactly what you want to achieve with your campaign. You should list out what you want from your overall campaign and specific campaigns.
- List down the customer expectations after conducting some research on your potential customers.
- Note all the important information and insights that are available on the internet that can help you with your campaign.
- Mention the key performance indicators and tools that can help you monitor your campaign.
After having a well structured social media plan, you can now move onto setting your social media marketing campaign. Here are some of the tips that can help you get a decent rate of return on your investments from social media marketing campaigns.
2. Optimize social media posts:
Do some research to find out some of the important keywords that your customers are using to search for the specific products. After doing that, you should strategically incorporate those keywords into your posts to gain users’ attention. It can also help users in finding your posts.
3. Share the right content:
Do not make your social media page, just an account for promoting your products. Use some creativity to make your posts interesting and sharable. Provide useful tips, insights, and promotional discounts and offers every now and then to get a lead.
4. Make use of influencers:
The influencers have taken over social media platforms by storm. The study shows that the average return on investment from influencer marketing campaign is around $6 for every $1 spent on a campaign. What is more interesting is that you don’t have to use influencers with millions of followers.
You can opt for the micro influencer marketing campaign on a limited budget and still manage to get an awesome rate of return on your campaign.
5. Be interactive:
There are plenty of social media pages that never answer a single question of their potential customers. The social media platforms are not like other forms of marketing, such as TV ads or paper ads. The followers expect a reply from the brands. And, they can make a purchase decision based on an interaction with the brand.
6. Make use of visual content:
In 2017, every marketer must be using images to optimize their social media posts. The visual posts are naturally more engaging than posts with plain text. Here is the list of statistics that shows how powerful visual content really is.
Furthermore, visual posts are sharable. If you are a media or fashion brands, you may want to invest more time on image-sharing platforms, such as Pinterest and Instagram.
There are many social media influencers that can help you enhance your reach. Make use of them as well.
7. Make use of your reviews:
The study shows that around 88% of consumers trust online reviews. With the help of reviews, you can make your satisfied customers to do some social media marketing for you.
There are apps that can help your customers share their opinions about your products on various social media platforms.
8. Referral marketing:
You can encourage your customers to refer your products to their friends and families. Include some incentives for referee and referrers for encouraging them both to take actions immediately after seeing your offers.
You can offer some discounts, coupon codes, gift hampers, and so on for both referee and referrers for a better referral marketing campaign via social media platforms. Promote it on social media platforms and see how your followers respond to it.
You can use retargeting campaigns to target your existing customers to encourage them to share the offers on their social media profiles.
The study has predicted the e-commerce sales to reach 17% of all US sales within 2022. This shows that there is a plenty of room for growth for e-commerce market. There is no need to worry if this market would be saturated.
Although there are plenty of e-commerce stores advertising on various social media platforms, using the tactics that are mentioned above can still ramp up your sales. You can take help of social media experts if you lack time to optimize your social media strategy.
Develop an effective social media strategy and implement it in a proper way to see the rise in your sales figures.