How Essential is Packaging for your Ecommerce Business?

How Essential is Packaging for your Ecommerce Business?

A number of the ecommerce businesses out there believe that the most essential part of their business is the products they are selling to their customers. They don’t pay a lot of attention to the design of their packaging and this can be a real mistake. When customers decide to shop online, they are already sacrificing the experience of actually touching and feeling the products. This means that a business needs to put in some effort to make up for this loss to make sure their customers don’t feel unsatisfied in any way. Packaging can help a great deal in this regard.

The importance of packaging products can definitely not be overstated in this way. It is one of the five Ps of marketing and can have a strong impact on the position, branding and scalability of your products. As ecommerce businesses replace physical stores as the platform of choice amongst most people, there is a rising need to study the impact of product packaging on customers and how it can affect their loyalty and perception. Since the widespread use of social media, the value of packaging has risen considerably in the eye of consumers.

The packaging itself has become a residual marketing promotion, which makes it a worthwhile investment for an ecommerce business. Offering premium packaging to your customers is a unique and great opportunity for online retailers to take advantage of word-of-mouth advertising, which is deemed as one of the most powerful and effective forms of advertising. You can log on to and find custom labels and stickers to make the packaging even more appealing. It was revealed through a recent survey that nearly 60% of customers share the product image on different social media networks if it is packaged nicely. In this way, your product is getting plenty of exposure as your client’s social circle will view the product and this can bring you additional business.

People are more likely to ask questions about the product when its appearance and packaging appeals to them and your ecommerce business can benefit in the form of increased sales. Moreover, premium packaging can also influence the satisfaction derived by your customers from their purchases. When a product has been packed properly and in a way that’s appealing, your customers will definitely be excited and interesting in opening it up. The process builds up the anticipation and increases the level of satisfaction achieved. If customers are happy with their purchase, they are more likely to shop again and you can benefit from repeat business.

Another way that shows how essential is packaging for an ecommerce business is the purpose of branding, especially if you are new in the market. You are well aware that there is plenty of competition in the ecommerce industry and there is a good chance that you and your rivals are selling similar products. Packaging offers you a handy opportunity to help your products in standing out in the crowd and appealing to your customers on a whole new level. You can use your logo for packaging to make a strong first impression on your audience.

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