Millennials have already surpassed baby boomers in numbers and are now a key target in marketing. However, you cannot rely on the same strategies for marketing as you would use when targeting baby boomers. While marketing to millennials, you will need a strategy that appeals to their tastes and preferences, and your content must never appear to tell them to buy something, but it should show them how they can benefit from the product. Use visual appeal to get them to buy; for example you should demonstrate how to use vape juice brands and let them choose which to buy. To tap the millennials market is not easy, but with these tips you could be well on your way to winning their hearts.
1.Content over Advertising
If you are not offering remarkable content, it’s time you changed your strategy as this will not help you convert millennials. They are more concerned about value and will trust a brand that offers more value instead of advertising that does not show the user how they will benefit for choosing the brand. Authenticity and content that is relatable is key as many millennials want to share something they know about.
2.User Generated Content and Social Media
The millennials generation is invested in social media and to target them this is one of the channels you must adopt for marketing. Social media has transformed the way they make decisions to buy from brands, and this has become the most powerful factor of marketing to millennials. User-generated content will easily influence them to buy and majority of them prefer to read reviews left by others before they make a decision to buy from your brand.
3.Video is Powerful
Video advertising has continued to grow and social apps like Snapchat have seen a growth in the number of users who prefer video content. Would you rather read a 2000 words article or watch a 4 minute video that summarizes all that content? That’s the question many millennials will ask and the answer in most cases is going for the latter. Therefore, if you would like to reach more millennials, you need to consider investing in video content as this will help you reach them in a better way. Your content strategy should have video content, and the content should be interesting and informative.
4.Visually Appealing Design
You also have to consider the visual appeal of the content you prepare for advertising. This is because millennials prefer good design and will have pride to share content that has a format which is unique and attractive. That is any many of them are joining apps like Pinterest and Instagram that promote visual input and simulation. Your product must make good first impression, millennials can accept it. Otherwise, they will always move on to the next product, which could see you lose big opportunities to convert them.
Marketing to millennials is no longer the conventional procedure you are used to. They is a group that has concerns about quality and good design, so your content should has a design to inspire action and encourage sharing. You need to give value and help them understand better about your product by creating user-generated content like reviews.
You must be logged in to post a comment.