Cold calling scripts can be found for a fee or you can get them for free. You can read these scripts word for word or memorize the words and then speak from your memory. Still, the results you are after seem to be nowhere. Why? What is the problem with these scripts? Is this that the writers may be holding something back? You need to understand how to get a script work for you and do what you want it to do for your business?
Words are really important, however, in the cold calling script picture there is more than just the words. First critical thing is the order of your words. How you go from “Hi” to the end. The words in cold calling scripts are the roadmap to a call. Though the call might last a max of ninety seconds, you must have a plan. A plan is your effective script. The words you chose to use in cold calling scripts are equally vital. The words tell your potential customer whether or not you are aware of the lingo of the decision makers. Really, if you could talk-the-talk, your prospects will think, maybe you could offer them a much-needed solution. Equally, if you can’t talk-the-talk, perhaps you will never even get past the Gatekeeper.
For successful results from your cold calling scripts, you need to use more, much more than just the words. How you speak and the essential emotions behind a script can be easily recognized by a prospect. Even while you don’t want your potential customers to know how you’re feeling, they will know. Your listeners will know if you belong in the low-levels of an organization or you are that player who is from the decision-makers’ group. They will understand whether or not you’re fearful. And they will see if you are confident enough or not. Realizing this, a salesperson has to ask, do I understand as much about myself as my customers know from a cold call? Probably, no.
To enjoy the great results of cold calling, there is a price to pay and a learning curve. The cost is to get out of your own comfort zone. Successful telesales people do whatever is possible to replace the fearful thoughts with positive and empowering thoughts. They utilize high-level vocabulary in their words and positive thinking in their tone. Make these changes in your cold calling scripts and you’ll be able to find a striking wave of change in your confidence. It will radiate through each of your prospecting calls. The way you speak alone will convey to your prospects that you have what they need. This is the real power of well-written cold call scripts.
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