How Web Design Impacts Content Marketing


How Web Design Impacts Content Marketing


Content is king” might appear to be an overused phrase, but content does play a huge role attracting audiences and customers to avail our brands and services. This is why people do a lot of things to try to get people to read their blogs and posts in their websites. However, did you know the way a website appears can actually have a huge role in the way your content is received? That’s right – web design can actually make an impact to content marketing.

  • Accessibility lets readers tap into more ideas
  • Multiple ways of understanding concepts
  • Appearances lead to appeal
  • Visuals aid in readability

Accessibility lets readers tap into more ideas

Accessibility plays a huge role in ensuring your readers not only get to see your website, but surf through its contents properly. When we talk of content marketing, it’s not solely about “posting good content,” but rather presenting it in a way that’s easy to access, navigate, and understand. Web design plays into this by making sure your website elements, especially your blogs and other content, remain accessible to your readers.

  • It helps if you make sure your website has navigational toolbars on top, on the side, or at the bottom are positioned to allow users to effectively find parts of the website they need. This at least gives them an easy way to look for content, and therefore give you more traffic.
  • Try to make sure relevant content stays on easily-accessible areas, while non-relevant content remain hidden or accessed only by those who actually need them. This helps you avoid unnecessary traffic in certain areas.
  • Make your navigational setup straightforward – hyperlinks should lead to the right pages, your pages should have links to sources and other related pages, and it shouldn’t take too many clicks to lead to good content in your site.

Multiple ways of understanding concepts

When you have a good web design, you don’t just have a good way of presenting your blogs, but your content in general. Good web design can lead to better understanding of concepts, as you have multiple ways of showcasing your content without relying on a single medium.

  • Make your website design compatible to viewing different kinds of content, not just blogs. Having access to slideshows, image galleries, and video galleries can provide your viewers with quite a ton of stuff to sift through, which can boost your overall content appeal.
  • A website optimized for content can motivate you to make better content. If you know you’re working with a website that can load precisely the kind of content you need, then you can go all out and experiment without the risk of being hindered by technical difficulties.

Appearances lead to appeal

As mentioned, content marketing isn’t solely related to content in itself. You have to pay just as much attention to the kind of effect your overall appearance has to the presentation of content. Even if you have the best blog out there, a clunky website, a cluttered website, or an empty website may ruin public perception of it. You need to synergize overall website appearance with how you want your content to appear to boost its efficiency.

  • When you plan your web design, try to take into consideration how you want your content to appear. Sometimes, aesthetic websites may not be fit to present content or blogs in a way that can appeal to consumers.
  • Take into consideration the kind of content you plan on releasing before finalizing the content of your website. This at least makes sure you have the right tools available to showcase the full potential of your content offerings.
  • We all have extremely short attention spans, and admittedly pretty blog posts may grab the attention of your viewers. However, making effective use of visual features of your blog posts can actually motivate viewers to stick to your website more and read more of your content.

Visuals aid in readability

There are a ton of ways to present your content, including colors and fonts you use to showcase your blogs. However, just because there’s a wide variety of visual options for your blog doesn’t mean you need to use everything in one single blast. You need to strike a balance between features you want your blog posts to have, and features that might be excessive. Visuals aid in readability, where they actually boost the appeal of your blogs when used efficiently.

  • Make sure images accompany your blog posts. Images on your website that speak your brand message can actually boost the value of your blog posts, and maybe even evoke positive responses from audiences.
  • Make sure you use font sizes, colors, and settings that not only capture the attention of readers, but also keep them to the page. Don’t bombard them with colors, as they might feel this is off. Don’t keep the page too “empty” either. Try to check what combinations of colors work with your particular chosen web design.
  • Make effective use of white space and visual cues to guide the reader. Use color, shapes, and images to your advantage. White space helps eyes rest and divide areas effectively, while color denotes emphasis. Use these carefully to boost the readability of your content.

Web Design and Content Marketing Go Hand-in-Hand

At the end of the day, an important takeaway from this blog post is that you can’t underestimate the value of your web design. For us in Pnetform Technology, a Web Development Company in Hong kong, web design isn’t just something that “affects” the way you present your content. It affects how it’s received, how people access it, and how easy or hard it is for you to create them in the first place. It’s important to keep into mind the impact of your web design to your content marketing so you know precisely what materials to create.


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