The concept of marketing goods and services first developed thousands of years ago, and it has come a very long way since then. We no longer take our products or services to the town square, relying on passing interest and word of mouth to make a sale. Marketing has evolved and is now well-researched discipline and high-priority for running a successful business. Now that it’s also gone digital, it undergoes even more changes every day.
So, what does this mean for you as a business owner? It means you’ll either be carrying out your marketing in-house or relying on professional help. Whether you DIY your marketing or outsource it to a specialist, you may experience signs that it’s time to move to a new digital marketing agency in Auckland. Not sure what the symptoms are? Here’s what you should be enjoying as a minimum from your marketing, as well as signs that you need to start looking for a few service provider.
The One Thing All Marketing Agencies Should Offer
It’s essential that you know what to expect from an agency’s marketing services, as it’s not as simple as putting up a website, setting up a social media profile and automatically raking in cash. Whether you’re working with experts or marketing novices, the process must involve trial and error.
Let’s say you’re trying to attract bees to your window. What would you put on your window sill? It’s a known fact that bees like sweet things because they produce honey. To start, you could place a chocolate doughnut, open can of soda and a sugar-water mix at the window. If more bees gather at the soda can than on the other two items, it’s obvious which one is getting your results, and it will make sense to invest in more soda cans. Marketing is similar. It’s an ongoing activity that aims to figure out how to reach as many suitable customers as possible and get results from them, and it’s something that should involve testing to improve on its results.
Now that you know that your marketing should be an ongoing effort, what specific benefits should you look for when working with a digital marketing agency? There’s no universal answer to this question. Your goals aren’t the same as the business next door and what works for you might not work for someone else. That said, there are a few essential benefits that should come with all quality marketing services:
Results That You Can Track & Measure:
The great thing about digital marketing is that it’s trackable, giving you concrete numbers that you can analyse. You can learn a lot about who your customers are and how to reach them from the data you collect. You’ll need analytics experts on your side to help translate these numbers into actionable information.
Improved Interaction & Relationship With Customers
Online digital marketing services should foster loyalty in clients. Each time they interact with your brand, you should be learning more about what they want and how to deliver it to them in the way they want it. Relatable posts that inform, entertain and educate customers are a way to become memorable and build trust.
Higher Conversion Rates
The purpose of marketing is to reach more customers and make more sales. A good digital marketing agency will help you attract traffic from people who are seeking what you offer. These quality leads should be more likely to convert into sales. The efforts of your marketing agency should tangibly impact your business’s bottom line.
When Should You Move On To Greener Pastures?
Now that you know what you should be enjoying from your digital marketing agency, do you feel like your current one is on the right track? If your answer is no, then this part of the article is crucial for you. There’s no need to feel discouraged, as this is the first indication that growth is imminent. Here are a few factors that may indicate that your current digital marketing agency isn’t meeting your needs.
1. The Agency Is Under New Management
A change in management can change everything. Compare it to being used to being driven by one driver, and then suddenly having someone else take over the driving. The experience won’t be the same. If your current agency’s new management isn’t a good fit, there’s nothing wrong with wanting a change. There may be another agency in Auckland that’s a better fit for you.
2. Honesty Doesn’t Seem To Be The Best Policy
Nothing breaks trust like a lie. Some agencies might not lie to your face, but will mislead you indirectly through false reports, missed timelines or lying by omission. It’s never acceptable. You shouldn’t feel like you’re in the dark regarding your marketing’s progress and there’s nothing wrong with wanting to know where your money is going.
3. Your Marketing Spend Doesn’t Translate To Results
Digital marketing requires you to spend money to make money. If you’re not making money, something’s wrong. If your agency is costing you more money than you’re getting back in terms of sales or growth, it may be time to jump ship. Discuss your numbers with the team and see if together you can formulate a plan to make it work. Failure to get this right is reason enough to seek help elsewhere.
4. You’re not on the Same Page Anymore
Communication is a critical component of any agency/client relationship. It doesn’t help fork out cash for digital marketing that you don’t understand. Ultimately, it’s your business’s name and income on the line. Your agency should always explain the thinking behind the strategy. Regular updates, an open platform for asking questions and an ability to have tough conversations is crucial.
5. There’s No Strategic Planning to keep up with Changes
One thing’s for sure: the digital marketing industry is constantly changing. Agencies must stay ahead of the curve and be prepared to continually make changes, even if it means going against what they’ve done previously. An agency that doesn’t value innovation is one that will leave your business far behind its competitors.
6. Your Contract Is About To Expire
Sometimes, when it’s time, it’s time. If you have no desire to renew a contract with your digital marketing agency in Auckland, that’s okay. Shop around for other options and only settle when you’re sure you’ve found “the one”. It isn’t a decision that you want to rush into as you want to hold out for the right fit.
Time to start looking for a new agency? We suggest starting with Sprocket Digital. As an agency in Auckland, we have what it takes to win you over and get you the results you need. Contact us today they get the conversation started.