When it comes to funnels and traffic’s redirections, there has been a variety of tools being used in the recent past: from blogs for lead generation to the recent Shopify era, the need to create a quick, simple way to convert a piece of content into a sale has been a priority in an industry (the one related to online sales) which is growing more and more each day. In the last couple of years, the so-called “Clickfunnels Phenomenon” has taken places in both lead generation and eCommerce, let’s analyse it in more detail.
A Technological Matter
If there’s a term which has been dominant within the WoT (Web of Things), that would definitely be User Experience. Clickfunnels was born in order to create a landing page which could have been simple yet detailed and, most importantly, very likely to convert into a sale. The simple coding architecture which stands behind Clickfunnels is easy to understand and to explain: whilst a website has a variety of pages with separate pieces of information on a particular product, Clickfunnels amasses them in a single landing page, which therefore significantly improves the above-mentioned User Experience. Clickfunnels, although being extremely well made in terms of User Experience and Behaviour, isn’t SEO optimised, as it’s not (actually) an authoritative URL.
Clickfunnels + Paid Ads
If you are a Facebook user, chances that you’ve encountered a “business coaching” related ad are pretty high. These “coaches” have been using Clickfunnels in the majority of such ads because of the combination which generates when you combine a high reaching volume to a powerful, very likely to convert landing page. In order to better state this part, many app developers in the UK (which is the European powerhouse for what concerns digital marketing and online businesses) have noticed a significant increase in conversions when Clickfunnels were applied (on mobile) to paid social ads (Facebook and LinkedIn were leading the case study).
Why This Could Reshape The Way We Intend Technological Builds
As we know, today’s online business world relies on websites, which have to be optimised in order to generate either organic or paid traffic. If (in capitals, IF) Clickfunnels develops to a point in which it could annihilate the traditional technological architecture associated with websites-based landing pages, it could be the dawn of a new technological trend, both from a development perspective and from a strictly business-related one.
To Conclude
For now, Clickfunnels has been a platform which has been related to CRO, mainly. In the future, if properly developed, as said above, it could reshape an industry which is growing more and more every day.
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