Every business that thinks YouTube isn’t an effective marketing channel is fooling itself. Every day, about 200,000 videos are uploaded on the video-sharing platform and people would need about 600 years to view all of them. In addition, there are about 300 million accounts that exist on YouTube and about 100 million videos are seen by people on a daily basis. Thus, it cannot be denied that it is a very powerful marketing cool, but of course there is a flaw; making a video go viral on YouTube is a tough challenge and not many videos are able to achieve this milestone. However, this is also because they don’t take the right steps to go about achieving this goal.
In order to ensure that your YouTube videos go viral, you have to have an aggressive strategy for promoting them. The main factor in having a successful video is to ensure that it’s relevant and has great content. In order to get worldwide exposure, here are a few things that everyone can do:
Create high quality yet short videos
The videos don’t have to be longer than two to three minutes at the most. Videos longer than 5 minutes are not able to get as many views as compared to shorter ones. The most views, comments and links can be achieved with shorter videos that are made with a high quality camera instead of your cell phone. Furthermore, in order to characterize the video in search results, people should also choose a high resolution thumbnail image.
Keywords should be placed in the description and title of the videos
Video content cannot be read by the search engine algorithm. How will they know what it contains and rank it accordingly? That’s up to you. A precise and short description should be provided of the video that contains the right keywords that viewers are more likely to use and will tell everyone about the content of the video.
Become your own salesperson
Use social channels such as Twitter and Facebook for promoting your videos. Get your followers and friends to comment on the YouTube videos and link them with your Twitter and Facebook accounts to get others to link to them too. The search engine rankings of the video can be boosted with these promotion efforts.
Also check, How to Download YouTube Videos to MP3.
Make it easy for people to see the videos
Don’t make your YouTube settings too complicated. Make sure that they are easy enough to allow viewers to rate, comment, embed and vote for your videos on their websites. People who go to the trouble of making a unique and interesting video and them limit user access are simply turning away the audience. Ensure that your video is easily accessible because that’s bound to get it repeated views and will be shared over and over again.
Produce quality content and implement the aforementioned tips and you will be on your way to surpassing the most popular YouTube videos of all time, which include Gangam Style of Psy and Baby of Justin Bieber.
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