Even the best of the best have weaknesses. Just on the internet we have seen some giant companies going down into nothingness and small unworthy-looking ideas becoming foundations of some of the most renowned social networking platforms of today. The only businesses that stay alive in the online world for a long time are the ones that use all their available resources, modify their strategies and continuously evolve. Learning from competitors is still learning – not cheating. When it comes to social media and maintaining a strong image on social media, here are the top 10 things you can learn from your competitors.
Blog Posting
Most businesses now have online blogs to get the attention of their customers and increase traffic on their websites. You could always look at the blog posts of your competitors to know how they keep their audience engaged.
Blog Designs
Design matters a lot when you are building a blog. The choice of colors to use on your blog is one of the most difficult decisions you will have to make. You could always see what idea your competitors have applied behind the choice of their colors on the blog.
Content Writing
Content is king of the online world no matter what you do. However, effective content writing is not the thing for everyone. Learn a few bits from the content of your competitor and see how to make use of the keywords most effectively.
Rewarding Customers
You could learn how to reward your loyal customers by looking at how your competitor is rewarding his customers. Free discount coupons, free samples, worthwhile online mentions with pictures etc. are some ways of rewarding the loyal and old customers.
Choice Of Social Networking Platform
Due to the different natures of online social networking websites and difference in age groups that use them, it is important to choose the right social networking platform based on your target audience. Your competitor can tell you this.
Copy Writing
The ads that appear on search engines play a vital role on how much traffic your website receives. You could learn from your competitor how to write effective ad-copy that compels the online users to click on your ad.
Online Cart
The experience your customers and website visitors get when they use your online cart decides how often they buy a product from your website or abandon it. See what your competitor is doing with his online cart.
Lead Generation
See how your best competitor generates most of his leads. You could also use his way of generating leads and create a big list of emails. This one goes a long way.
Customer Experience
The best thing you can learn from your competitor is what efforts he puts in to enhance his customers’ experience. Online chat options, click to call, 24/7 availability, free customers support etc. are some ways of creating a good customer experience.
The Forbidden
Your competitor can teach you about forbidden things and moves. Are there things that you usually like to include in your marketing strategies but your competitors don’t and you end up spending a lot of money on these things without a mentionable ROI? See what your competitors are not doing.
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