While Facebook and Twitter are still relevant platforms where you can market your business, more and more people are turning towards Instagram to gain a following. With more than 70 million active users, it can be a great place to get the word out about your business.
Starting a profile on Instagram alone isn’t enough to ensure your success. You’ll need to take the right steps to get followers and sway them to choose you as a business.
Here are the best tips for increasing your Instagram presence.
Use Hashtags
Instagram allows you a certain number of hashtags per post. Take advantage of the maximum amount! The idea of hashtags is to index your content, making it discoverable to relevant searches.
By using hashtags, you’ll boost your audience engagement and increase your number of followers. Hashtags can be anything you want them to be; however, it helps to use ones that are most likely to be seen. It helps to do some research to see which hashtags will work most effectively within your particular industry.
Use SEO
Increasingly more brands are learning the magic of SEO (search engine optimization.) By learning SEO strategies and putting them into place, you’ll ensure that your Instagram account appears higher on Google search results. The results? More traffic towards your page, more followers, and ultimately, more money in your pocket.
Encourage Your Clients To Tag You
Ask your clients to mention your business in their photos. By asking them to use your hashtag when taking a picture with your product, you’ll be authentically increasing your visibility.
So, what do your followers get out of it, and why should they do it? There are a few ways to encourage your followers to mention your name. Many businesses who have a large following offer the opportunity of being featured on their page. For budding influencers, this is an appealing prospect. Other companies offer the chance of winning a free product or service by tagging them. Both strategies have the potential for the same amount of success.
Use Professional Images
Your Instagram should be visually rich and full of professional-grade images. Using photos that are grainy or out of focus will come across as amateur.
The idea of Instagram is to produce visually rich content which people are attracted to. Make your page a place which is visually cohesive and encourages people to come back to see more.
Try to use images which are the same color palette and tie together with the entire page. The end result is a beautiful account which gives your page a clean theme. The look and feel should reflect who you are as a company.
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