Are Web Apps Really Any Good For A Business?

Web apps or applications are the softwares or applications installed on the server where your website is hosted. This particular application is then used by the visitors coming to your website. The easiest example of a web application is the media players integrated onto many websites such as Youtube. Visitors on the website can interact with the media player just like they do on their computers even though this media player is not installed on their computers. This makes web apps an amazing and useful tool to have for almost every website that provides some services or products to the world.

Web apps can be made for many different purposes. However, in the recent days there has been a competition between web apps and mobile apps. There are desktop apps as well that take part in this competition but with the increasing number of mobile users the competition is tougher between mobile apps and web apps. Just like desktop applications, mobile applications are installed on the smartphone i.e. the device you own. Why web application still remains a favorite choice of many large enterprises, small businesses and other organizations around the world can be understood with the points given below.

Making Customers’ Lives Easier

Would it be wrong to say that web applications make it extremely easy for users to do many tasks? Think of something as simple as a game that doesn’t require you to install the game on your computer. Web apps can be of any type and for any purpose that you can think of. For example, recent launch of Google and Microsoft online docs is the best example of web apps being provided for almost any purpose. Now you can use the most known and used Microsoft Word and Excel right from your browser without the need of installing them on your computer.

Purchasing a CD, going through the installation process and ditching the many errors that may arise during installation is definitely more troublesome than going online and using the application just like that.

Not Bothering Customers

Making customers’ lives easier is one thing, keeping from bothering them is another thing. When applications are downloaded and installed on desktop computers and smartphones, they require users to update them regularly. That’s not the case with web apps. You as a website owner have to update your application when you want. You will install the latest version on your server and customers will enjoy the benefits only. They will never have to worry about installing the updates. They won’t even have to go through the hassle of using older versions of the app.

You Don’t Have To Pay For Them Separately

Once you have your website hosted on a server, you can install whatever you want on the resources that have been allocated for you. This is why virtual private server is the best option for having your website hosted. On the other hand, if you were to upload a mobile/smartphone application to the platform from where users could use it, you had to pay a handsome amount for that. Some companies charge you on a yearly basis for your application. You can update your web app as many times as you want and also install as many of them as you want on your virtual private server.

You Can Approach A Bigger Audience

One way of having more customers come to your website and buy your product or services is to approach more of them. With a smartphone or desktop application you can’t reach as many people as you might want because of a big barrier that stands in your way – the operating system compatibility. Desktop or mobile applications developed for a particular platform need to be redone in order for them to run on other platforms. If you have created a mobile application for iPhone, you will have to start from scratch or do a complete overhaul of the application to make it work on Android platforms. And then there is Windows platform.

Creating A Brand Image

You could create or strengthen your already existing brand image with web apps. You might wonder how that’s possible but you would be convinced in its favor when you look at some of the most amazing and stunning apps created by some big companies. Take a look at the “design your own sneakers” apps introduced by most footwear companies. The whole experience of creating your own shoes, introducing your favorite colors and doing a lot more makes these web apps a sign of quality service and proud branding from these companies.

There are many other benefits of having a web app for your business but all of them cannot be stated here. Interactivity is impressive, we all know it. Making things easier and increasing interaction creates an unforgettable customer experience that serves as an imperative factor for business success.