If you are a budding entrepreneur and find yourself cash strapped all the time, then you will be happy to know that you aren’t the only one. Money is a big problem for start-ups across the globe, especially when they are new in the industry. This is because you have to use your funds wisely and decide which areas need the most money and the areas that need it the least.
For an emerging business to stand out from the competition and project itself as a leader in the industry, it must use the best design assets. However, taking help from professional graphic designers is an expensive affair. This is why it’s highly recommended that use online tools that are either free or easily affordable. The following are some of the best options that you can consider:
1. Pexels
Do you want to use high-quality images for your website, blogs, and social media accounts but can’t afford to pay for licensed content? If your answer is “yes”, then you need to check out www.pexels.com. It’s one of the best resources for royalty free images in various categories viz. business, healthcare, technology, etc. The best part is, all the images are handpicked by the Pexels staff, so you know that you will always find the absolute best on the website.
2. Coolors
You may already know that colors play a huge role in marketing and branding as they are related to human psychology. However, finding fresh and attractive color palettes can be tough. This is why you need a tool like Coolors that can create unique color palettes of five kinds of colors on the fly. To change the pattern, all you have to do is hit the space bar as many times you want until you find the perfect color combination.
3. Tailor Brands
No matter how big or small your business is, you can’t afford to ignore branding. This is because it allows you to give a unique identity to your company so that it stands out and is able to attract the target customers even when there are dozens of other companies in the same industry. Besides, it’s not as expensive as you may think if you use the right tools.
Tailor Brands is an online logo maker that can create the perfect logo for your company that reflects your brand’s mission statement, vision, and values. It’s incredibly easy to use as it used artificial intelligence technology to help you just like a human graphics designer. It can assess your design requirements based on the information provided by you which includes the choice of colors, fonts, icons, etc. you are interested in it. It also uses its own intelligence to use the elements which it thinks will work best for your business, and then creates the most beautiful designs all by itself for you to review. You can then download the design instantly and use it for your website, blog, etc.
4. Canva
Canva is one of the best graphics editors out there which you can use for creating Facebook cover photos, logos, branded images, and other visual content for your website or blog.
Starting out with Canva is really simple and straightforward. Once you have created an account, you can learn the basics within minutes. You can then use any of its hundreds of templates to create any kind of graphics asset you want or build a stellar business website that more than impresses your customers and leads. Thanks to its drag-and-drop features, you can create premium-quality graphics within seconds!
5. Infogram
The attention span of an individual who spends at least a few hours on the Internet every day is not more than 12 seconds. This means that when you create content, you have to make sure that you are able to engage a user within seconds. For instance, if you want to share facts and data, then you can use an infographic to represent the same rather than detailed and long posts. Infogram is the perfect tool for that.
Infogram is an online infographic generator that you can use to make designing complex infographics a breeze. It allows you to create stunning business presentations, social media visuals, and informative images that use maps, dashboards, charts, etc. You don’t even need to be tech-savvy to make the most of it, it’s so user-friendly!
So, these were some of the graphics design tools that small businesses and start-ups can use to elevate their brand and compete with the big players in their industries. You can use them for various projects, and get started without any problem. Good luck!
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