A sure-fire way to get traffic to your site is to buy it. But there are several things you need to know about buying website traffic because not all paid traffic is equal. The Major Players Google is, of course, the most important and useful search engine on the planet. Google has a market share of 70% of the market. Bing has 10% and Yahoo has 9.5%.
The rest of the search engines don’t really matter. Each of these search engines offers a way for you to purchase advertising. Google calls theirs, “Adwords”. Bing and Yahoo work together to sell you advertising using the name, “Bing Ads”.
To purchase advertising on either of these sites is a 4-step process. You can also take a look here at how to run Google Ads.
1. Before you purchase advertising on these sites you must research and choose keywords that you think will attract visitors to your site. For example: If you sell high-end men’s watches you might choose a primary keyword such as, “men’s luxury watches”. Both Google and Bing will then use this keyword to show you from 20 to several hundred keywords that might relate to the first one. You then choose the ones you want to use by checking them off on the list.
2. This is a “rinse and repeat” process. You now add a second primary keyword such as, “buy men’s luxury watch”. This will potentially narrow down your prospects since they seem to want to buy a watch. You continue this process until you have as many keyword groups as you think will be useful.
3. Google Adwords and Bing Ads will next ask you to create your ad using their input form. Your ad might look something like this: Men’s Luxury Watches On Sale XYZCompanyLuxuryWatches.com Choose from a huge selection of the most sought after watches on sale. Next, you will be asked to place bids for each of your primary ad groups. The bids you place here will be used to set an amount for the other keywords, too.
You may consider this a fun part of the process or you may find it a bit daunting. You will see a suggested bid amount already in place, but you don’t have to keep that amount. It might say $3.50, or $1.22, or $.19 for a 1st page listing. You have to decide if what they want is what you want to pay. If you change the $3.50 amount to $1.00 you are risking the chance that your ad may not ever be shown on the 1st page of the search results.
But none of this is set in stone. You always have an opportunity to change your bid amounts and your keywords if you see that your ad is not performing well.
4. The final step is to carefully monitor your the advertising statistics you receive from Google or Bing. This is how you will learn whether or not your ad is performing to your expectations. If you feel that changes are called for it is easy to change your bids and your keywords.
Other Paid Traffic Methods
Another way you can get, pre traffic quickly is by building up your social media accounts. You will need to build trust, which means getting people to like/follow your site. Use something like this Acheter des likes, which is a service that offers 5 different languages. This is a quick and very efficient ay to quickly built trust to your Facebook page so people will take an interest in the services you have to offer.
Once you have the trust, you can use your social media accounts begin to bring in traffic via paid advertising as well as using the free hype that social media brings to your business.
The Minor Players
The search engines that share the leftover 10% of the market include Baidu, AOL, Ask, and Lycos. If you’re feeling charitable you could use these services, but why?
Paid Traffic To Avoid
You can purchase what is called Solo Ads which are emails that will be sent by the provider to people who “want to receive sales letters”. Uh Huh. The open rate on these types of the letter is about 1%.
There are many, many sites that sell advertising on their “extensive” networks. Some of them may be legitimate, but it’s hard to know. They often advertise using the phrase, “Buy PPC Advertising Cheap”. PPC stands for “Pay Per Click” which is what you buy from Google or Bing. Why bother?
You must be logged in to post a comment.