Gone are the days when social media was just a place to like, share, and stay current with the goings-on of your friends and family members. Today, social media has emerged as a platform where influencers are swaying customers, brands are ruling hearts and transactions are taking place at the speed of light.
Product packaging, on the other hand, is engaging customers with brands. In fact, it is now considered as a medium to print branded content. This can work wonders for businesses that are looking to make their mark or like to stay on top of the game. Because visually-driven social channels such as Pinterest and Instagram have changed the way people are interacting with businesses.
With just a tap on the smartphone, now you can learn more about a cosmetic product and brand details. You can land on a company’s website and compare the prices of various beauty products without ever leaving your abode. As a result, the goal of branded packaging has changed forever. It is now used to develop an emotional association between consumers and brands.
That said, a lot of creative work goes into manufacturing beautiful custom cosmetic boxes since visual codes, language, and customer category trends continue to evolve. This demands an appropriate design execution and what better way than using social listening tools to evaluate new trends.
Take Kellogg’s for instance, the popular breakfast cereal manufacturer has introduced a new limited edition unicorn cereal for those seeking a magical breakfast. The company launched a new product by actively utilizing social listening tools.
Effects of Social Media on Cosmetic Box Packaging
As customers become more connected, packaging companies like the Legacy Printing too have shifted their approach. They view custom cosmetic packaging wholesale supply as a valuable source and opportunity for businesses to engage customers. From QR codes to Facebook and Snap codes, you can find different encodings on popular cosmetic brand’s packaging.
All these codes are printed to help attract customers because there is nothing intelligent about the pack of peanuts, a bar of soap or any other consumable item. However, embracing technology allows you to develop a connection with your prospective clients. Since they can share the connected packaging on social channels and transform it into a marketing channel. Why?
The research shows almost half of customers would share a picture of their online orders on social channels if it arrives in an appealing packaging. To tell you the truth, 74 percent of 18 to 25year-old shoppers are already sharing the images of retail boxes across Instagram, Facebook, and other social channels.
A Forrester Research has revealed that annual sales of e-commerce industry will touch $410 billion marks in the next three years. To achieve this, online retailers and brands must look beyond standard online presentation and give their target audience an all-round view of both their product and packaging.
Improve Your Packaging Game
To build an emotional connection with your target audience, you must step up your social media game. Collaboration with macro and micro-influencers is an ideal way to up your ante. Not only it will improve your marketing efforts but also deliver unique virtual immersive experiences. But why this is so important? It’s a free marketing campaign driven by consumers. And people are more likely to buy a product that is recommended by a family member, colleague or friend.
So when it comes to designing your cosmetic box make sure to do the following:
- Make your social media icons and handles visible on your packaging.
- Start a new hashtag that your shoppers can use when sharing your products.
- Engage a few friends who can grow the hashtag feeds and share your product packaging.
- Monitor your hashtags on social channels and respond to customers’ comments. It will help you engage customers and generate demand for your products.
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