Today, the Internet has made possible lots of things that were out of reach back then. For instance, to watch your favourite TV show, you had to wait an entire week for a new episode to broadcast. Today, you can easily binge-watch hundreds of series without being interrupted by advertisements. In the same way, things that would require visiting brick-and-mortar stores and offices including booking movie and flight tickets, shopping, payment of utility bills, etc. can now be easily dealt with on your phone.
As the majority of populace today stays connected to the Internet all day, digital marketing has become a must for competitive businesses. This is also why there is a growing need for agencies like PRchitects that use practical and effective techniques to boost the online presence of emerging businesses.
The following are some of the reasons that show why digital marketing has become so important:
1. High Conversion Rate
Digital marketing is highly effective. This is because people are active on social media, visit websites, use emails, and other channels where digital marketing can work. On the other hand, traditional marketing methods which include advertisements in newspapers, television, etc. are not only too expensive but also provide access to a limited audience.
2. Analytics
Analytics is one of the biggest reasons why digital marketing is so effective and powerful. Think about it- when you can monitor your marketing campaigns on every level based on parameters like number of clicks on your digital ads, likes and comments on Facebook, Instagram, etc. and opening rate of your emails, then you can increase the chances of success by focusing on the content that works for you and then optimizing your campaigns accordingly.
3. Cost Effective
Compared to traditional marketing, digital marketing is way more affordable. In fact, even a small business or local business can use digital marketing techniques to increase revenue and market reach. There are many businesses that are marketing for free by organizing their campaigns themselves. However, for best results, it’s recommended that you take help from a professional digital marketing agency.
4. Targeted Marketing
Digital marketing allows you to focus all your marketing efforts on those that matter. Taking Facebook advertising, for instance, you can create ads that are visible to only those you think are relevant to your business i.e. the target demographic. You can narrow down the market as much as you want by selecting parameters like location (broken down as country, state, city, or even zip code), age, gender, interests, and more! So, let’s say that you are a local business based in Kansas City that sells custom motorcycles. In that case, you can create ads that target users who live in Kansas City, are males, and have selected interests like “motorcycles”, “riding bikes”, etc.
With targeted marketing, you get the best ROI as the people who come across your marketing and advertising endeavors are those that have relevance to your plans.
5. Mobile Prevalence
Not everyone reads a book or magazine today, but a smartphone is something that almost everyone has and uses on a regular basis. In fact, according to a survey, 80% of consumers have mobile devices within a foot of accessibility. Plus, many of them check different products and services on their devices before making purchase decisions.
More and more businesses have started realizing the potential of mobile marketing. Besides, mobiles allow you to tap into geotargeted marketing in which you can display appropriate ads based on the location of your customers.
So, these were some of the reasons that show why digital marketing has become so important for all kinds of businesses today. It’s easily accessible, affordable, and delivers amazing results. There is really no reason why a growing business shouldn’t use it today.
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