Product packaging and custom labels are essential parts of your entire branding strategy. Whether you’re launching a new product or want to promote an existing one, labels tell the story of your brand.
Your attention to detail and spending time and effort on creating custom labels means you care about your business. Customers notice when brands put in extra effort into their brand elements and will tell others about it.
Well-designed labels can attract more customers and make your product more noticeable both online and on store shelves.
Keep reading to learn how to create personalized labels for your products and stand out from the crowd.
Brainstorm Ideas
Before you start looking for printing companies, you should have a clear idea of your needs. This is the best time to brainstorm ideas and see what works for you. You can also work with a designer to help you out.
Will you need sheet labels, die-cut stickers, or product labels? How many and how soon? What type of material and texture do you want? Then, you can narrow down your choices and move on to the next step.
Take Product Measurements
To create the perfect labels for your product, you need accurate measurements of the object. For example, if your product is sold in a bottle, the label should adjust to the bottle shape and still be readable.
For square boxes, bags, and other types of flat-surface packaging, you can use custom stickers sheets.
Design the Label
To design the labels, you can either use free online software like Canva, or programs like Adobe Photoshop or Illustrator. You can test out different fonts, colors, patterns, and ideas until you find the right design.
If you’re not design-savvy, hire a professional graphic designer who will create custom size labels and prepare the files for printing.
Try It On Mockups
The best way to see if the label is right for your product packaging is to put in on a mockup. There are hundreds of free mockups online where you can upload your design file and get a rough idea of how it’ll look in real life.
If your packaging has a specific shape that you can’t find mockups for, your designer can make a special mockup from scratch.
Choose a Printing Company
Once you have an idea on how you’d like your custom labels to look, it’s time to find a printing company. This is the most important step, and you should do proper and detailed research before you pick one.
Ask for recommendations, read online reviews, and call or visit the printing companies you’re considering. If possible, order sample labels to see if they meet your needs and quality standards. If you’re happy with the end result, you can order bigger quantities.
Create Personalized Labels for Your Products with These Simple Tips!
Whether you’re just starting out or have an existing product you want to re-brand, personalized labels will help you stand out from the crowd and build brand awareness.
Need more product design and marketing tips? Read some of the other articles we’ve covered on our website and grow your business.
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