Are you struggling to see a return on investment with traditional advertising? It might be time for you to move your efforts online.
It’s not surprising that more companies are starting to move their advertising efforts online. Reports show that digital advertising costs 62% less than traditional methods. The problem is, you have a lot of options available to you.
Are you trying to track down the best 2020 marketing trends? Keep reading to learn the five top marketing trends to watch for in the coming year.
1. Programmatic Advertising
When you’re running ad campaigns, you need to be fast if you want to get the best results. The problem is, it takes time to log into your ad accounts to change your advertising campaigns.
Programmatic advertising will solve this problem for you. It uses AI to automatically adjust your campaigns to target specific audiences and change your ad spends. You can use it to optimize your campaigns so you can get quicker results.
2. Chatbots
You need a lot of people on your staff if you want to run a live chat service. This can get expensive if you have a small budget. Chatbots are going to solve this problem.
Chatbots are beginning to take the place of front-line chat representatives. They can figure out what a customer needs help with and direct them to the correct place. In some cases, they may be able to solve customer problems without the customer ever talking to a real person.
3. Shoppable Posts
Businesses haven’t always had an easy time marketing to social media users. Sure, they can use generic ads that everyone sees. However, this doesn’t help when you’re using influencers to market your business.
Shoppable posts will allow you to take full advantage of influencers to market your products. Social media users will now be able to buy from you straight from their social media feeds.
4. Social Messaging
You spend a lot of time and money getting people to like your pages on social media. Why limit yourself to the news feeds of your fans?
Social messaging allows you to provide a more personal experience to your customers. They can reach out to your company without needing to go to your website. This will enable you to give a much better customer experience.
5. Personalization
You have more data at your disposal than ever about your customers. With the tools you have in 2020, you can start making good use of it.
Personalization is the process of tailoring your advertising to specific demographics and markets. Instead of creating a general marketing message, you will show different marketing materials to different customer personalities.
Doing things this way will allow your messaging to resonate more with people. Talk with your digital marketing company to learn how you can get the process started.
Don’t Ignore These 2020 Marketing Trends
The world of digital marketing is changing all the time. Make sure to keep track of these 2020 marketing trends, so you know the options available to you in the future. A little research now can help make you a lot of money down the line.
Are you looking for strategies that will help you succeed with your marketing online? Head back to our blog to learn our latest marketing methods.
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