Many business owners make a common mistake of looking at their website as an expense rather than an investment. Unfortunately this leads them to hiring the web design company that offers the best price rather than hiring the best web design company that will lead them to online success.
A professional web designer isn’t just looking to deliver a website. I’m sure there is no shortage of web developers online who can build you a website for $300. There process usually entails taking their user’s content and merging it with a poorly customized theme that closely fits their niche or industry. Very little thought is put into the development process and as a result businesses end up with poor performing websites that are likely to generate zero conversions.
The truth is, a $300 dollar website and a $5000 website are likely going to be drastically difference in terms of success. If you’re part of the unfortunate group to pay little for your website then you’re likely going to lose any potential online business to a competitor who made the right online investment.
A website should help your business grow and a professional web designer understands that your website should be professionally designed to suit your brand, understand your online business goals, and optimize your site for search and several other factors which contribute to online success.
When hiring a web designer it’s important to look at their portfolio, online reviews and ask them about how their websites have helped businesses rather than just building them a website.
“At NexToronto, we are focused on delivering professional websites, using strict procedures and methodologies with on-page SEO. We want our clients to attain search visibility and the results they deserve in a very competitive internet landscape.” – Dan D’Ambrosio
WordPress has become the most widely used website software that today powers over 1/3 of websites on the internet. Unfortunately many web developers claim to be WordPress developers but very few follow proper WordPress coding/development standards.
This typically results in more issues over time, lack of security, slow loading websites, poor search visibility and eventually costs businesses more money over time to address them. Had they hired a professional web design company all these issues could have been avoided.
As most of the population turns to the internet to make consumer decisions, it’s important to hire the right company that will put your business in front of the faces of potential customers with a professional website.
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