Australia is one of the many great places to put up a business. Not only is this country a haven for flora and fauna, but this ‘Land Down Under’ is also packed with thousands of tourists all year long. While there is several business ideas perfect for this country, choosing the right one can be a challenge.
If you’re just a starting business in Australia and you want your products to reach the market, branding, and labeling effectively is the first step. Product labels are there to help your merchandise stand out among your competitors. Though there are no set rules to follow when making your labels, it is best that you know the basics of labeling and adheres to specific guidelines so you can get ahead of the game.
So how do you effectively make labels online? Here are some key points.
Go for the right software
The design software you choose for your labeling project is very crucial. You can find a wide variety of graphic design software online, and the choices can be overwhelming. Ideally, go for the application you’re most comfortable and adept at using.
Be careful with colors
Your color choices for your product labels can directly influence the buying decisions of buyers. A lot of considerations are taken into account when choosing the colors for your stamps, such as the color of your container. Clear containers are perfect if your products are in popular colors. Red and yellow are said to be the colors that “push” customers to buy. But they are not necessarily the best choices.
You can find several tools for labels online to assist you with your label color designs. The principle here is that you want your products to stand out once they are seen next to the competitors. It’s best, then, to do some competitive research before you start your product label design process.
Full color vs. spot color printing
How you want your labels to be printed is another consideration. Do you want a spot or full-colored printing? Spot color printing limits you to choose up to three single colors. In this case, you may opt for black on your printed piece or go for blue and black ink, or even black, red, or blue.
On the other hand, full-color printing, as the name implies, is more complicated. It utilizes all the four printing colors (black, yellow, magenta, and cyan), all blended to achieve a beautifully printed piece. This will be the preferable choice if you want your labels in full colors.
Be prominent with the company and product name
The label design of your merchandise must prominently feature your company or product. It has to be designed in a way that people can quickly identify and notice. Be consistent with your brand’s look as well so that your buyers can quickly locate your product the next time they visit the retail center.
Know your ideal label material
As you go on with your design planning, never forget also to include the content you want on your label. The design has to be in sync with your design material. The more common options are clear, cream-colored, and white, as they can keep your labels stand out from the packaging.
These are just some of the basic things you need to consider when making a useful product label. Utilize these pieces of information when you start with designing your labels online.
You must be logged in to post a comment.