Marketers who prioritize blogging as part of their content marketing strategy are 13 times more likely to have a positive ROI. With this in mind, 55% of marketers are now making blogging their top inbound marketing priority. However, blogging is only one form of content marketing you can use to grow your business.
There are also vlogs, webinars, infographics, quizzes, and so much more.
With a thorough, well thought out marketing strategy, you can attract people to your business. Beyond growing brand awareness, you’re also establishing credibility and authority within your industry.
Eager to make the most of your marketing plan this year? Here are the five tips you need to learn how to grow your business using top-notch content! With these tips, you can set yourself apart from the crowd and give your ROI a boost.
Get started with these five tips!
1. Know Your Goals
Before you start creating content, determine why you’re crafting that content in the first place. Your content marketing strategy should align with your overall marketing and business goals for the year. Otherwise, you’re creating blogs and videos without an endgame in sight.
Understanding your goals will help you better craft your content with an objective in mind.
For 86% of B2B marketers, the main purpose of developing content marketing is to increase their company’s brand awareness. However, you might want to create content to inform customers about a new product or service. You might prefer to use content to drive conversions and sales.
A few example goals include:
- Improving your search engine optimization (SEO) to drive more website traffic and increase brand authority
- Increasing your revenue and ROI
- Gaining more high-quality leads, which benefits your revenue goals
- Improving the perception surrounding your business
- Increasing social media and website engagement
Once you determine your goals, you can also make a list of key performance indicators (KPIs). Your KPIs will help you know when you’ve achieved your goals. These milestones will keep you on track with your content marketing plan.
Start creating your content strategy by determining your priorities for the year.
As you establish your goals, make sure to consider your company’s mission statement as well. What promise are you making to your customers? How can your content help you meet that promise?
You should also think about how your customers will benefit from reading your content. What are you providing them?
These questions lead us to our next tip.
2. Know Your Audience
The better you know your audience, the more likely you can craft content they actually want. Otherwise, they’re unlikely to engage in your content.
- To start, collect a little demographic data about your website visitors, social media followers, email subscribers, and shoppers. You can use the analytics from your digital marketing strategies to determine:
- Age
- Gender
- Marital status
- Education
- Income
You’ll also want to learn about their interests and buying behaviors. You can learn more about your website visitors by using the “Demographics” and “Interests” sections in your Google Analytics platform. Social media platforms like Facebook and LinkedIn provide analytics as well.
Meanwhile, try gathering information from your existing customers.
What problems do they face every day? What are their most urgent needs? You can also use Google Trends to see which search queries are popular.
This information is essential. Understanding how your customers search online can impact your SEO. Crafting your content for SEO searches will help you attract website traffic, which can lead to conversions.
Then, you can discover new ways to address the customer’s problems and needs in your content.
Show your customers that you’re there to help by creating content they’re actually looking for.
3. Prioritize Educating Over Selling
90% of B2B content marketers prioritize providing customers with valuable information over a sales message. Don’t use your content as a way to “sell sell sell!” Instead, your content should provide readers with informed answers to their questions.
Let customers know that your product or service can solve the problem they’re experiencing. You can use engaging content to draw them in and demonstrate these solutions for them. For example, you can use a tutorial, how-to, or demo video to help people learn more about using your product.
To strengthen your content strategy for the year, make a list of topics that will interest your customers.
What pain points are they experiencing? Understanding their problems can help you craft topics that provide easy-to-understand solutions.
By prioritizing educating over selling, you’re more likely to retain your audience for the long-term.
4. Determine Your Distribution
Once you know what content you’re creating, you need to know how to deliver it to your audience. Start by determining where your customers spend their time. You can use the Acquisition section of Google Analytics to see which social networks your website visitors are using.
You don’t have to post your content on every distribution channel imaginable.
Instead, prioritize the channels where your customers are already spending their time.
During this step, think about the types of content you’ll create as well. What format do your followers best respond to? For example, you might want to create videos instead of lengthy blog posts.
Maybe your busy readers prefer lists and how-to articles instead. Study your analytics to see what content your visitors prefer.
You can reach this Climb Online article for more creative ideas.
5. Keep Up with the Trends
To make the most of your content marketing strategy, you need to keep up with the content marketing trends. Otherwise, your competitors are going to have more success at engaging your customers.
For example, video content is becoming more popular this year. You can use live videos or TikTok videos to engage your audience.
Consider starting a podcast or creating interactive content like quizzes.
Keeping up with the trends can ensure you remain relevant to your followers.
Keep Up Your Content: 5 Content Marketing Tips to Try This Year
Don’t fall behind the times! Instead, use these five content marketing tops to keep customers engaged and interested in your business. With these tips, you can make your mark and stay top-of-mind!
Explore the Marketing section of our blog today for more helpful guides!
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