It’s no surprise that digital events have been heating up. Due to current trends in society, digital events have grown at unprecedented rate, and that may be the case for years to come. Beyond the logistics of hosting physical events, many attendees find digital events to be more convenient, as they can safe on travel costs and time away from work and family by attending events from the comfort of their home or office. This is particularly relevant when it comes to professional events, including networking and conferences.
As such, if you are currently interested in exploring the digital events space, you should make sure to set up a dedicated website. Having a dedicated website allows you to more firmly control the marketing efforts around your digital event. This, in turn, will allow you to target your marketing efforts more and gear them toward an audience that is more likely to purchase tickets to your digital event, or even attend a free webinar to promote said event. Either way you choose to use your marketing funnel, know that event marketing does require a dedicated central hub to point your marketing efforts to. Ideally, this should be a landing page on your website rather than a link out to a third party site that you can’t directly track user behavior on.
When setting up your website for event marketing, make sure that you use a good CMS. WordPress is great for this purpose, as it allows you to install numerous plugins that can help in marketing your website, including SEO plugins and caching plugins to help with site speed. In addition to this, a WordPress event registration plugin is great for keeping potential attendees on your website. It also allows you to track their behavior and remarket to them using email marketing or social media, depending on what actions they take on your website and how they interact with your event landing page.
Regardless of if you make a dedicated website for your event, or just use a landing page on your existing company landing page, having control of that digital asset also gives you greater control of the event management and ticketing process around your event. In addition to lowering ticketing fees, a WordPress event registration plugin will help you in being able to manage the actual logistics of your event all directly on your website. If you have a dedicated event marketing manager, this will free up their time to allow them to focus solely on the marketing efforts surrounding the event, and allow you to focus on putting on the best digital event possible.
There are, of course, a lot of factors that go into promoting and running a successful digital event. However, having your own website and dedicating your marketing funnel to sending potential attendees to your website for ticketing and registration is paramount to the success of any digital event. Doing so will allow you to control everything that goes into your digital event and ensure that your efforts are not wasted.
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