In 2018, a majority of 85% of U.S. internet users watched online videos. The same majority has shown they’d like to see brands use more video content.
For the consumer, videos offer a quick, easy way to gather information and make purchasing decisions. A well-made video can effectively consolidate all the information they’d otherwise find combing through your website.
Most business owners know they need to ramp up their video marketing, but they’re not sure where to start. Here are five reasons why you should invest in video marketing services.
1. Establish a High-Quality Brand
Professional video production will help you develop a strong, polished brand. By working with a Video Production Company, you’ll have access to industry-standard equipment and software.
Grainy videos, inaudible sounds and poor graphics all send the message that your business is sloppy. Using high-quality equipment, you can put your best foot forward.
Create videos on the same level as global brands like Apple, H&M, Target and more. Videos offer one of the most visible ways to show your brand personality and set yourself apart from the competition.
2. Increase Your Customer Engagement
With professional videos on hand, you can create a strategy for online video marketing.
According to the latest research, video content can boost your Google ranking by 53x more than no video content. Along with increasing visibility, video can also boost your sales.
Since eCommerce has become more preferable to retail sales in many cases, customers are looking for helpful content to understand what they’re buying. Viewing a video means they’ll spend more time on your site and may even purchase more than what they came for.
3. Create a Cohesive Story
Professional video marketing services can help you tell a brand story across multiple channels. While email, social media and web should have unique strategies, they should still feel cohesive to your business.
Professionals can get you the most bang for your buck by editing footage to work for every channel. Give your customers the same information, but deliver a unique experience across every platform.
For example, website videos might be longer and more informative, while videos for social media can be cut short to include the highlights and best footage.
4. Create Content Faster
Marketing is a never-ending game to get in front of your competition. With professional video services, you can create content quickly and deliver your messages faster.
Shorten your post-production time and create branded videos to publish in real-time. A dedicated video production company can even create template videos that you can switch out and reuse as needed.
5. Utilize More Creativity
Video marketing services can help boost the creativity on your team. With professional equipment and editing capabilities, you won’t be as limited by what you can or can’t do.
Professional video producers can work with you to help develop content based on the latest trends in video. Without limitations, you can exercise more innovation and increase your chances of going viral online.
Save Time With Professional Video Marketing Services
Above all, professional video marketing services save you time. Shorten the time it takes to create content as well as the time it takes to close leads. Invest in video marketing today and watch your small business scale up.
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