Are you concerned that your online store isn’t producing good enough results? You aren’t alone.
Reports show that only 22% of eCommerce store owners are satisfied with the performance of their stores. The good news is that you can be one of those people.
If your store isn’t producing results and you’re trying to learn how to increase eCommerce sales, this post will help. Below are eight tips that will make increasing online sales a breeze.
1. Optimize Product Images
Even though people are buying more products online, that doesn’t mean they want to buy blind. Customers want a good look at the items that they purchase.
If you don’t have good product photos, it’s hard for people to understand what your product is. You need clear, crisp images that look sharp on every device.
If you can afford it, invest in a professional photographer that specializes in eCommerce photos. They know how to create product images that people will respond to online.
2. Use Live Chat
The in-store buying process is better than online in several ways. One of the most significant benefits of buying in-store is customer support. You can walk up to a sales rep and get the answers you need.
The customer service process isn’t as straightforward with an online store. Sure, a customer can send an email to your store. Unfortunately, it’s usually faster for them to buy from somewhere else than wait on a response from you.
A live chat option gives customers a way to talk directly with your customer service. They’ll be able to get any questions they have answered. With all the facts, there will be less hesitation to buy.
3. Promote Your Top Items
Not all of your products will be a success. It’s great to give options to people, but if you waste valuable screen space on poor-selling items, visitors are less likely to find products to buy.
You can optimize eCommerce product portfolio pages to highlight the most popular items. This includes both your homepage and product pages.
When you highlight your popular products, you reduce the friction it takes for visitors to buy the products they’re looking for. Doing this will give your visitors a better buying experience and make them more inclined to buy.
Your eCommerce platform will show you what products to focus on. Look through your past orders to see what your most popular products are.
4. Track Cart Abandonment
Most eCommerce platforms have excellent tracking. You can see who visits your store, who buys your products, and who puts products in their shopping cart. The problem is, not everyone makes it through the checkout process.
If you collect email addresses during the checkout process and don’t follow up, you’re leaving money on the table. These people have shown an intent to buy. Whether they changed their mind or forgot to finish the process, you need to follow up with them.
Another option is to create an exit popup that shows up whenever someone leaves your page. These prompts will remind your visitors that they have items in their shopping cart. You can also offer deals and discounts that will increase the chance of a sale.
5. Create a Mobile Experience
The same techniques for selling on desktops won’t necessarily work for mobile. If you give your mobile users the same design as desktop users, they’re going to have a hard time reading your offer.
Create a responsive web design that caters directly to mobile users. Your responsive design will change based on the screen size of your visitor’s browsing device. Your content should fit on their screen and only show them the information they need to make a buying decision.
Mobile conversion rates are typically lower than desktop ones. The more small tweaks you can make to your design, the more you can lower that gap.
6. Create an Upsell
It takes a lot of work to convince somebody to buy from a website the first time. The good news is the purchases after that might not be as hard.
If you let someone put a product into their cart without promoting a secondary product, you’re missing out on more sales. Many products have companion items that go well along with them.
When someone adds an item to their cart, show them other things that they might like buying. Look through your order history to find items that are commonly purchased together. This data should give you insight into which products new customers will spend money on.
7. Set Up an Email Opt-In
Are you spending a lot of money to get visitors, just to have them leave your website without buying? You aren’t alone in your struggle.
Unfortunately, many online stores don’t take full advantage of email lists to capture leads. Your email list is a database of names and emails that customers give to your company. You build your list by creating an opt-in on your website or by collecting this information when a user buys something.
You can use your email list to reach out to visitors at any time. You don’t need to worry about paying to get their attention again. Just send them regular emails to boost your brand awareness, and they’ll be more likely to buy when you send them a deal.
8. Create a Remarketing Pixel
Sometimes you get a visitor that comes to your site and doesn’t do anything. You won’t get an email or item added to the cart to follow up with. The good news is that a remarketing pixel can help you reach out to these people.
Your remarketing pixel is a piece of code third-party advertising platforms provide. It will keep track of every person that visits your website.
With this information, you can target ads to people who visited and didn’t do anything. Even if they didn’t take action, they still might be interested in your products.
Now You Know How to Increase eCommerce Sales
Learning how to increase eCommerce sales should be the priority for any store owner. The above tips are a great start but are just the beginning of your efforts. Keep learning and experimenting to find the changes that work the best for your company.
Of course, there’s a lot more to managing an eCommerce store than setting it up for sales. Head back to our blog to learn more about the ins and outs of the eCommerce business.
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