We all know it: In this market, small businesses are struggling. The competition is fiercer than ever, and that means that, in order to succeed, you have to market smarter and better than before. Thankfully, there is no shortage of good ideas that can help small businesses succeed. To that end, here are four eye-catching marketing ideas that you can use for your small business.
Edgy Social Media
Social media use is easy, but doing social media right is much harder. Thankfully, there are unique and edgy ways to use social media to promote your business. It varies depending on your industry and your authentic voice, but there are some social media questions well worth asking. What are competitors in your line of work doing on social media? How can you do it better? How can you make your social media different from the competition?
Vehicle Wraps
Vehicle wraps can be a relatively inexpensive way of drawing quite a bit of attention to your business. If done right, they can be highly noticeable and a great way that you can advertise. Remember, a vehicle wrap means you literally become your own billboard. Make sure to engage a competent professional who can incorporate your already existing branding and marketing materials, and make sure to get a high-quality wrap, as you certainly don’t want anything falling off your car or looking bad while you are driving around.
A Mural
Do you happen to have a huge amount of wall space aching to be painted? If so, think about painting a mural on your facade. This can be a fantastic, eye-catching, and highly unique way of drawing attention to your business, products, and customers. You can even work with other businesses to develop a joint mural that highlights your community or history.
Unique Sponsorships
Every business hears about sponsorship opportunities, and in many cases, they are well worth the effort. However, what unique opportunities are there that can allow you to tap into a niche market? What utterly random sports team exists that may serve you or your business? What marketplace are you trying to break into that has a great little league team? Ask yourself these questions, and try to seek out unique and different ways to have your sponsorship recognized.
In this economy, you have to be better than usual. This moment requires that all businesses think differently in order to survive. These four ideas can help you do just that.
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