With digital content exploding into most areas of modern life, the need for quality material in many categories is also increasing dramatically. Take ebooks, for example. In 2020, revenue from ebooks is expected to be a significant economic factor, according to statista.com. Ebooks are a boon to companies because they attract consumers who tend to be informed. Once you win them, such customers tend to be more steadfast in their commitment to your products and services. They also serve as reliable sources for other potential customers and thus help you find new clients. Here are some benefits ebooks offer to companies.
Affordable
With ebooks, you do not have the cost of printing material and paying for its transportation and storage. Some marketing professionals may differ in their opinions about ebooks, since this is still a relatively new market. However, while many people still appreciate hard copies of discretionary books, digital ebooks are a cost-effective way for you to reach out to those in the public who want to learn more about your business, your values, and your mission.
Portable
People can read your ebooks on most of today’s devices that have access to an internet connection:
- Smartphones
- Tablets
- Laptops
- Desktops
- E-readers
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The mobility factor is an important benefit because people can access your material while riding the subway to work or waiting for an appointment. Such convenience means you easily stay on readers’ minds.
Quick
Producing a finished ebook is a quick process. Digital content can be in the hands of potential customers much faster than can printed brochures or pamphlets. Even if you work with an ebook writer to create original, specialized content, you can have the end product much quicker and easier than with printed materials.
Interactive
Ebooks are a great way for you to interact with potential customers. First, after finishing a draft of your ebook, you can leverage it as part of your marketing plan by asking interested people to serve as beta readers. You can post notices on social media channels such as Facebook, Twitter, and Instagram as well as on your blog and your website. After you receive feedback, you can use social media to thank the readers and perhaps offer them a reward. Interacting with these initial readers in a personal way, welcoming their opinions and comments, has the potential to create long-term customers.
Recyclable
In addition to including large amounts of evergreen content in your ebook, this type of digital material is rich with possibilities for easy reuse in multiple ways to attract the most attention from as many readers as possible. Social media networks are a great way to keep your name on people’s lips. Post portions of your ebook, for example, and you can earn shares as well as a chance to directly engage with those who comment on the material.
You can use portions of your ebook at industry-specific events. Another way to repurpose ebook content without much rewriting is including it in your blog posts and sending it annually to those on your email list. The ease of distribution and use of your original ebook is an attractive benefit to this type of marketing material.
Marketable
Ebooks are adaptable for many different digital venues, and they are also great ways to direct people to your digital presence on various networks such as YouTube, Instagram, and Facebook as well as to your blog, website, and digital storefront. With only minimal or no rewriting required, you can creatively leverage ebook content to make a big impact.
Be sure your ebook offers original, high-quality content that is valuable to readers. This can win you important backlinks from other reputable websites as well as shares, which takes no further effort on your part and is an easy, no-cost way for your brand awareness to increase.
The Case for Ebooks
Ebooks have a great deal to offer marketers today. Once produced, they can be used in many ways to share and spread your brand message, which means they offer a solid ROI. Perhaps the greatest benefit to ebooks is the ability to win you the sort of customers who will buy from you repeatedly and bolster your long-term success.
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