What’s Trending: Small Business Trends of 2020

Only about half of businesses survive at least 5 years.

It shows how hard it is to run a business over the years. It takes dedication to understand everything about what makes a successful business. You have to understand marketing, business planning, and more. 

One of the more important things to remember is what’s trending in business. 

When you understand small business trends, you know how to adapt your business to how the customer shops. You know what trends of 2020 you can adapt that can help improve your business. 

Here’s a guide on all the small business trends you need to know about in 2020. 

Focus on Customer Reviews

One of the trends in small business is seeing what other people say about a business. 

Anyone can write a review on Yelp or on Google. Anyone can say something about your service and how good or bad it was. Reviews are one way of someone determining if they should go to a business. 

That’s why it’s important for your business to keep up with this trend and see how it can affect you. 

You can affect customer reviews by improving the quality of customer service. You can improve the customer journey. 

You can improve the customer journey by giving your customers a survey about their experience. It can give you insight on what you need to improve. For the customer, the customer can let out their frustration on a survey rather than on a review. 

You can also guarantee someone’s money-back if they didn’t like your product or your service. It’s another way to convey loyalty and customer service to your target market. 

Get on Mobile

More and more people are using mobile to search and shop for something. That’s why small businesses need to adapt to this trend. They need to have a mobile service that offers easy navigation and fast download times. 

In addition, you need to make sure that it’s easy to shop on mobile. You want it to be seamless for the customer. 

Consider creating an app for your business that offers mobile orders. It can be a creative way to connect with your target market. 

Tell Stories

You may have noticed that Facebook, Instagram, and other social media platforms are leveraging stories. 

They providing an opportunity for the target market to tell stories about their life. You can add this to your business and adapt to this trend. You can tell stories about your business or how about how you helped a customer. 

The value of a good story captivates an audience and provides value to them.  

Blogging & SEO

Another small business trend is blogging and SEO. More small businesses are creating blogging content so they can rank higher on Google. 

They understand the value of quality content and are creating more blog posts to reflect that trend. More small businesses are creating blogging content that is SEO optimized. 

They are targeting highly searchable keywords that aren’t competitively ranked. That’s why small businesses sometimes hire an SEO agency to write the content for them that’s informative and helps them rank. 

Adapting to COVID-19

COVID-19 has ravaged businesses. They’ve had to close their door, and if businesses are open, they are only open for curbside pickup. 

That’s why one of the small business trends of 2020 has been learning to adapt to the pandemic. It’s learning to survive when nobody is going out and dining. 

One of the ways businesses have adapted is using social media more. They are showing who they are by having more of an online presence. They are showing their customers that their business is still open during this difficult time. 

Another way businesses have adapted with COVID-19, is becoming more e-commerce. They are putting more products online, revamping their website, and ensuring their website appeals to the target market. 

With more people shopping online than in-store because of the pandemic,  it’s more important than ever that businesses learn to make that adjustment of putting their business online. 

Accepting Remote Work 

Another trend to follow is accepting remote work as a small business. COVID-19 has forced businesses to have some employees work from home.

More businesses are required to have employees work from home to avoid close quarters in the workplace and avoid people getting sick. It’s something that not only major corporations are doing but also small businesses. 

When you do have employees work from home, you have to ensure that they have a workspace set up so they can be efficient and get work done at home. You also need to make sure there is communication throughout the workplace.

Communication is key in any workplace. You need to communicate with your employees with bk radios, Slack channels, or another form of communication. 

Overall, these trends can help you stay ahead of the curb and make your business more appealing to your target market. Understanding these trends can give you a distinct advantage in the market. 

Why It’s Important to Follow Small Business Trends

When you stay up-to-date on small business trends, you have more insight into what your target audience and your competitors are doing differently. You can what’s working in small businesses and what isn’t working.  

In addition, it’s important to make adjustments as a small business and adapt accordingly. It’s important to adjust to the market so you can elevate sales. 

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