Instagram is the only visual-based social media platform that thrives on images only.To succeed on Instagram, it is not enough to post beautiful photos but do much more to stand out from the crowd. In the beginning, users were obsessed with posting selfies on Instagram, but with time they realized that to unleash the real powers of Instagram for engaging with the audience, they must do much more than that. If you want to cultivate a successful account and boost your marketing effortsInstagram, then you must realize that it is much more than about the images themselves. It requires enhancing your skills by using Instagram in more creative ways to build a large following that starts liking your brand.
The importance of Instagram likes
Likes are votes for your brand that demonstrate the level of brand acceptance among the audience as many starts following you closely. The more likes and followers you can garner, the higher is the brand popularity, and you can start your campaign by buying likes from companies like Insta4Likes.com that can connect you to real people who interact with the brand and enhances its value.
The success on Instagram depends on your creative ability to establish a commanding presence of the brand on Instagram. Being familiar with the Instagram features and knowing how to use them in the best way by unlocking your web design skills should help present your brand professionally. Your ability as a designer can make the difference between success and failure on Instagram.
Here are some ways to use your graphic design skills to boost your presence on Instagram.
Instagram bio optimization
Your Instagram bio is like bait that entices the audience and encourages them to have a closer look at your account. The bio allows them to understand immediately who you are and what you offer. It is the place to showcase your skills. Use your best skills to introduce your business and the offerings within 150 characters by including the name, relevant hashtags to make it eye-catching. Leave a link to your website and include a CTA that can invoke some action. Tools are available to link to several sites if you have multiple websites.
Be interactive
It is not enough to create an impressive bio but enhance engagement with the audience by being active on the platform and never miss any opportunity to interact with the community. This will create betterbonding with the audience that can get closer to the brand, discover its nuances, and become followers. The positive signals generated through the interaction will help to improve your performance on Instagram. You must take an interest in other profiles, reply to comments on your feed, and communicate with your followers and other people who use the same hashtags. Communicate from your heart and engage in chats and not just by using signs and symbols. Your honest intention of connecting with the audience must be clear from the way you communicate with them.
Collaborate with other designers
No person can acquire all kinds of creative skills, but there is a way to supplement any shortfall by asking for help from others. This is the underlying spirit of community living that reflects across the society, and Instagram is no exception. Collaborating with other designers can help you exchange your skills for some other skills that can reinforce your Instagram campaign by creating a win-win situation. For example, if you are great in photography but need help design some business cards, you can swap your skill and accomplish the task. To expand your reach for finding collaborators, try to get your account featured on popular Instagram accounts that are hubs for showcasing the works of various designers and artists.
Use lots of CTAs
Use numerous opportunities that Instagram offers for providing Call to Action or CTAs to your profile that can aid in promoting your business or brand. Besides the bio where you can add CTAs that link back to your website, you can include CTAs in the captions to request people read your latest blog post, check out your profile, or anything else that generates engagement. Instagram allows adding action buttons to your bio if it is a business profile, and you can insert your contact and email address into the buttons.
Make effective use of hashtags
Use hashtags judiciously by avoiding the lure of using only highly popular hashtags that are more of hype and could belie your expectations of high returns from it. Instead, use a combination of popular hashtags with some specific or obscure ones provided they are relevant. Have a local perspective when choosing hashtags to reach out to the local community.
Use the latest feature of IGTV on Instagram to post real-time video content that widens the scope of showcasing your creativity and offering real value.
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