Digital marketing is a useful tool for creating an online presence by expanding your product reach. It can be undertaken in various forms like websites, social media, search engine optimization, etc. Depending on the target customer and the company’s objective, you may select a suitable marketing technique.
Having an understanding of how the digital marketing industry works is beneficial for devising suitable promotional activities. Some of the key concepts are below:
- Data Analytics – It provides more in-depth insights like the number of visitors, likes, and dislikes on a social media platform, quantum of views, etc. It is suitable for evaluating how a particular online campaign has fared.
- Conversion Rate – This depicts the conversion of a visitor into a customer. For instance, where out of 100 visitors, 20 have purchased your product, the conversion rate stands at 20%. It supports devising marketing strategies for ensuring a higher conversion.
- Click-Through Rate – While posting an ad or while sending across an email, you typically club it with a call to action tool. If out of 100 views, ten viewers click on it, then the click-through rate is 10%. You may want to re-work on your content creation strategy for increasing click-throughs.
- Organic and Inorganic Marketing Tools – Posting an ad on your Facebook page is a form of organic marketing where there are no charges for making a post. On the other hand, using a pay per click tool requires paying fees for your advertisement, making it a form of inorganic tool.
- Traffic – Your visitors constitute traffic. Different traffic types depend on the source from where they get directed to your website. It can be classified into direct, campaign, search, referral, and organic.
- Churn Rate – It indicates the rate of consumer loss. Reduction in the number of customers from 100 to 95 states that the churn rate is 5%. An organization looks into the churn rate for upgrading its retention strategies.
- Bounce Rate – It is the percentage of visitors leaving your website without continuing to view its contents. This gives directions to an organization for revamping its website if required.
An organization can plan better strategies based on accurate information on the digital marketing industry. The below indicators can be a source of accurate data:
Content Marketing Statistics
Content helps in grabbing the attention of people. It arouses interest in understanding the product in detail.
It is said that less than a quarter of millennials prefer receiving emails. On the other hand, more than 50% of the consumers in their late forties to early fifties prefer emails.
On the contrary, millennials enjoy the video more than the consumers in the higher age bracket. Considering such numbers, you may plan on the content type basis for your target audience.
Social Media Indicators
Consumers normally express their views on various social media platforms. Their online behavior speaks about their likings, dislikings, and expectations. There has been a surge in the number of social media users.
The recent past has witnessed more than 3 billion users, with an average usage of 3 hours daily. Facebook is considered to be the most popular. Social media insights are beneficial to choose the most suitable platform.
Lead Generation Facts
Creating leads ropes in a viewer as a customer. Lead generation contributes significantly to convert prospects into customers.
More than 70% of individuals use the ‘near me’ search feature. However, less than 5% of the website visitors are convinced to buy. Having known the facts, a company can decide on a suitable tool for generating quality leads.
Advertising Stats
Promotional activities create a market presence for the vendor and his or her product. It also brings about brand awareness among consumers. Statistical data reveals that most sellers do not use consumer behavioral history while targeting the online market space. Most twitter users feel acknowledged when they receive a reply to their tweet. Small changes in the prevailing marketing techniques can create a huge difference.
An organization can benefit from using business intelligence in digital marketing by having access to accurate data. It supports making precise and timely decisions. It is crucial to access real-time data to make decisions based on customer demands and expectations. Scrutinizing and decoding historical data becomes easy with business intelligence.
Approaching a professional for market insights makes it easier to have the right type of data. An expert can help with segment-specific details along with the corresponding analysis. Proficient reports give an overview of the industry and also suggest business-specific remedies. This helps in plugging the existing gaps.
The advantages of a well-designed promotional activity include brand recognition, new sales, and customer engagement. Using accurate data about the digital marketing industry helps in creating a successful marketing campaign.
You must be logged in to post a comment.