The Power of Micro-Influencer Marketing

In marketing, bigger is not always better. In the case of social media influencers, you may want to choose micro influencers over macro.

Studies show that influencer marketing outperforms typical branded content by almost three percent. Micro influencers can drive successful promotion at a lower, more efficient cost. To best promote your brand, you can find a micro influencer for almost any industry.

If you’re ready to take your business to the next level, this article has all you need to know about micro influencers and the power they hold. Before creating your next marketing plan, read on for this must-know insight.

Breaking Down Micro Influencers

It’s important to know exactly what a micro influencer is and how to identify them in the digital space.

First off, you must familiarize yourself with the broad title of an “influencer.” An influencer is someone who has a significant digital platform and can affect the decisions or mentality of their audience. This person often has a large following on Instagram, Twitter, Facebook, YouTube, or other social sites.

Micro influencers are those with a smaller, more niche audience of anywhere from 1,000 to 100,000 people. While macro influencers can spread messages to a wider audience, micro influencers often have greater pull.

Influencers can come in the form of celebrities, bloggers, or other public figures that make an impression on their audience. Many of these people are found on Instagram. In fact, 78 percent of marketers report that Instagram is the most popular micro influencer platform.

the Power of Micro Influencers

There has been a massive rise of micro influencers for marketing in recent years. While this year was a unique one for every industry, influencer marketing has never been more popular. To keep up with the trends, harnessing the power of micro influencers is crucial in helping your business succeed.

Studies show that for every dollar that marketers spend on influencer marketing, they’ll make a return investment of $5.20. Micro influencers can promote your brand at a much lower cost than others with larger followings.

Because of their ability to connect closely with their audience, micro influencers also have immense power. If you’re looking to promote a unique brand, product, or service with a niche group of people, micro influencers are the way to go.

How to Connect With Micro and Nano Influencers 

Now that you know what micro influencers are, how can you connect with them? Finding the right influencer online is easier than you may think.

Start by searching hashtags on social media that focus on your industry. For example, if you’re looking to promote a cooking tool, you might search hashtags like #chef or #foodie. If you’re looking to promote a hotel or travel service, you might search hashtags like #travel or #explorer.

These hashtags will likely bring you to influencers that post about similar content. Next, reach out with an official inquiry about partnering with them.

You may also consider partnering with a nano influencer. Nano influencers are those everyday social media users that typically have less than 1,000 followers. These people have immense influence over their friends, family, and close circle.

To work with micro and nano influencers today, log on to social media and get to searching.

Promote Your Brand Today

To stand out among the competition in your industry, working with micro influencers can take your brand to the next level. Use the power of social media and influencer marketing today to help your business thrive like never before.

For more helpful content on marketing, social media, business, and more, be sure to check out our other articles today.