It’s easy to think email marketing is out of style amidst a booming social media age. The truth is that email marketing services will define a $17.9 billion market come 2027. What does that mean?
Email marketing is a must. It benefits customer relations, sales, and brand voice. Emails are a personal and no-stress engagement tactic for consumers. That’s what makes it effective.
Have you wondered, what is email marketing? You’re in the right place. While emails are easy, email marketing is a strategy.
Here’s what to know.
What Is Email Marketing?
Sure, emails are emails, but what is email marketing? Email marketing uses email to promote business and customer engagement.
It’s 40% more effective than social media and other marketing strategies. Why?
For one, it’s been around longer. Email became electronic mail in 1971. Since then, they’ve been a fast and personalized way to receive information.
Now, businesses use email marketing software to optimize their brand and customer loyalty. If you seek greater success, follow these top five email marketing best practices.
Mobile-Friendly Platform
41% of people use their phones to check email. If your email marketing software doesn’t work on non-computer devices, that’s a massive blow to your sales potential.
Find email marketing that’s compatible with your content management system (CMS) or point of sales (POS) system. That way, you can interconnect them for cohesive operations.
Check out this resource here for formatting tips and mobile-friendly email templates.
Catchy Subject Lines
You might think that getting folks to open emails is hard enough. While click-through rates (CTRs) are low for emails, there’s a reason 87% of people have an email marketing strategy.
Having catchy subject lines are sure to increase your CTR. Make your content worth subscribing to!
Offerings
Strong email marketing services have diverse offerings. Keep your subscribers aware of upcoming classes, promotions, and giveaways.
Use registration links and easy-to-find call to action (CTA) buttons for a high response rate.
Get Personal
No one clicks unsubscribe faster than those who think you’re spam. Write relatable and rewarding content to remind people why they’ve subscribed to you.
Consider emailing to be your VIP space. Give folks the inside scoop. How do you invoke value?
Use emotional marketing to your advantage. Keep people engaged in you and your brand with appropriate transparency.
Use Automation
Don’t waste time waiting to send emails. 75% of companies use email automation to customize when their emails go out.
Not only does this free up your time, but it optimizes viewership to increase sales, customer engagement, and retention. Learn the best time to send email marketing emails since it depends on the type of business and demographic.
Popular times include 10 AM, 1 PM, and 6 PM, though these fluctuate depending on the day.
More Than Email Marketing
As you can see, generic emails don’t make for great email marketing. Next time someone asks, “what is email marketing?” you’ll know it’s a strategic practice.
Emails are personal yet informal ways to connect with an infinite number of people. Once your email marketing software links up to your other operating systems, your business will flourish.
For more on how marketing makes empowered businesses, check out our latest blog posts!
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