Match Made in Marketing Heaven: How to Choose the Right Influencer for Your Brand

According to one study, about 61% of brands who answered the survey said that they have considered hiring a brand influencer to market their products.

If you’re going to join all of these brands and compete with them, you’ll have to find a good brand influencer to market your products as well!

But how do you find a good one, and what do you look for? Keep reading, and we’ll answer these questions (and more) for you!

Study Their Metrics

First, you should make sure that you look at their metrics. You can actually find a lot of information in there.

You should look to see how much their audience engages with their account and posts. This can be a good way for you to figure out how authentic people view the influencer as.

You should also look at your own metrics to see if it’s a good marketing strategy on your end to match up with a certain influencer.

Match With Their Values

While the numbers are important, you want to ensure that you’ll actually be able to work with them.

This means that you should look to see if you have similar values. You should have the same style of communicating and marketing and the same tone of voice. This will help people with your brand name recognition as well.

To figure out if they match with your brand, do some research to see what their posts are normally like. What brands do they normally sell or advertise?

Ask About Their Reach

You should also figure out how much reach they have. You don’t want to partner up with someone who only reaches out to the same five people every day.

One way to gauge how much reach they have is by how many followers they have and how much traffic their sites get.

This also factors into deciding what platform you want to find your influencer on. If most of your customers are on Facebook, you probably shouldn’t choose an influencer who is only on Instagram.

Decide What Type of Influencer You Want

Lastly, decide what type of influencer you want to get.

For example, there are micro-influencers that have a small following in a very tight-knit community. This can be great if you’re a small business and trying to build a genuine name brand.

You might also want to partner with a celebrity influencer, who normally has hundreds of thousands of followers and is interested in all types of things. However, these are normally the most expensive as well.

Learn More About Choosing the Perfect Brand Influencer

These are only a few things to keep in mind when choosing the perfect brand influencer, but there are many more things to look at.

When in doubt, schedule an interview or a meeting with them to talk through any concerns you might have.

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