Australia is the 12th largest LinkedIn advertising reach market globally, with a total audience of 12 million as of October 2020. As B2B companies look for innovative ways to reach their target audience, LinkedIn offers the best prospects, thanks to their distinct and active business-focused audience.
It’s no wonder that 86% of Australian B2B marketers use LinkedIn to market content to the local audience. However, to reap the best benefits of the LinkedIn marketing platform for your business in Melbourne and avoid costly mistakes, you need not take the plunge all by yourself. It’s recommended to take assistance from a Melbourne based LinkedIn advertising agency with complete domain knowledge of the best practices to achieve B2B success with custom LinkedIn Ads.
Here’s how you can position your LinkedIn Ads for B2B marketing success:
Set up Goals
Before you embark on advertising on LinkedIn, it’s essential to understand what goals you want to accomplish. This will set the stage for determining the best course of action to build the right LinkedIn advertising content. The type of goals that are perfect for your B2B business in Melbourne include:
- Building a List of Contacts
- Getting new leads
- Brand awareness
Identify Target Audience
The majority of Melbournian business professionals can be found on LinkedIn. However, it’s vital to hit the right target audience that is most relevant for your B2B business in Melbourne. LinkedIn offers various advanced targeting options that include:
- Drilling down to the user’s job and company information including job title, company size, industry, etc.
- Demographics of location, age, interest
- Remarketing lists to display ads to users who have previously interacted with your site
- Email list
Choosing the Right Ad Type
If you have a complex B2B product or service in Melbourne, it’s probably worth it to opt for captivating video ads that will help explain your product effectively and engagingly. A Melbourne based LinkedIn advertising agency can help you devise the right advertising content that can easily be consumed by your target audience and maximise the value of your ads.
Monitor Bids and Utilise Smart Bidding
At as much as $15 to $20 AUD per click, the cost per link for LinkedIn advertising is relatively higher than other social media platforms. Therefore for your local B2B business to make the most of the LinkedIn advertising budget, it’s essential to monitor bids to remain competitive and get a higher conversion rate.
Continually Assess LinkedIn Advertising Performance and Calibrate your Positions
Several Melbournian marketers suggest that it’s essential to continually experiment with new ad copies to discover visuals, graphics, images and text that resonates the most with your target audience. While your goals may remain stationary, ad elements need to be adapted continuously to evolving local trends and keep the content fresh. This will help to avoid ad fatigue and enhance your LinkedIn ad’s click-through rates.
Following the above best practices, you can achieve success in LinkedIn B2B marketing. If you are wondering how to get started, hire a qualified and experienced Melbourne based LinkedIn advertising agency that can deliver expected results.
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