Consumers get excited when companies such as Samsung, Apple, or Nike release new products in the market. Many customers are over-excited before finding out what the new product is because their expectancy stems from their loyalty to that brand. Creating unique product packaging in PVCs, or plastics will build anticipation and excitement in customers as they eagerly wait to unveil their merchandise.
According to Forbes, you have only 7 seconds to make a lasting impression on a new contact and even less time to impress a new customer. Within the first few seconds of interacting with you, people will have a clear impression.
Below are tips to ensure your product’s packaging and shipping boxes is making a positive first impression on your business.
Design with your ideal customer in mind
Before you begin, develop an ideal buyer persona to help you create an authentic and targeted brand for the right audience. Ensure you have enough information about your target demographic that includes their interests, likes, beliefs, income, and preferences.
Examine your existing customers and analyze your packaging goals to help you map out the best approach. Do you want to rebrand for a new market focused on existing and current customers, or are you seeking to remodel with an entirely new market in mind?
Experiment and gauge your desired outcome and determine how much time, financial input, and effort are needed.
Also, research your competition when expanding to reach new markets. Analyzing the opposition will help you be in a position to see what your competition is doing better and how you can improve on your shortcomings. You can also draw ideas from them while maintaining your unique brand identity.
Some of the things you must address include identifying the consumers who will benefit the most, the need you are trying to gill, and how your new packaging will address these needs. For instance, assume you are launching a new product of body lotions or soaps with new demographics of men and women. You will choose between sticking with established designs or experimenting with new colors and styles, factoring in your target market’s preferences. Consequently, older customers may respond better to more masculine and feminine contrasts, while millennials and generation Z may respond better to gender-neutral approaches. However, carry out this type of research to ensure you produce the most appropriate packaging for your products.
To realize a better outcome, you must understand how to position your brand’s packaging, leverage testing, and conduct systematic market research. You can successfully manage this by partnering with market research firms, focus groups, online marketing, and incorporating different assessment tools.
With proper research, you will launch effective product packaging designs and styles that will attract new markets and help you grow your brand.
Only after having this information will you be able to strategically develop a product and design it in a way that ministers directly to the right audience.
Be consistent to create better brand visibility
Ensure that your branding is consistent to make your products recognizable to create trust resulting in consumer loyalty. It will be costly for you to develop a packaging design, only to change it several months later. Apart from receiving backlash, your brand may receive criticism and negatively impact sales.
First, conduct adequate research that will enable you to have a clear vision of the best color scheme, font, slogan, and logo design. It would help if you had the conviction that these are the most appropriate designs and styles for your product packing, making sure you don’t deviate from them. Over time, this will contribute to the influence and strength of your brand’s presence in the market.
Clarify your brand story
Your product packaging and design should align with and contribute to the perception you want the consumer to have about your brand. It is, therefore, prudent to have a well-defined strategy to tell your brand story.
Your story should strive to meet a need, solve an existing problem or leverage the competition’s weaknesses to attract customers. To succeed, you must tell your account early, noting that a business is boneless without a proper history, values, vision, and goals.
To refine the story you want to convey to consumers, you must identify what beliefs drive your company, what makes your brand stand out, your future goals, and the solution your product is solving for consumers.
By answering these questions, you will have a good strategy focusing on product development and packing design that will enable you to convey your brand story in a manner acceptable to consumers.
Finally, remember the process of a stable and defined market is complex. Therefore, you may engage in a specific type of research that will be costly and end up bearing no fruit. You may have to exercise patience, learn from mistakes, and re-strategize before reaching your desired goals to bring you success. Also, product packaging is the best marketing tool you have.
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