For anyone wanting to attract more online business, the sales funnel is a must-know concept. A sales funnel is simply the term used for the process that a customer goes through when making a decision to purchase something.
There are lots of variations on the funnel, depending on the business, but the original funnel includes the steps of awareness, interest, evaluation, decision, purchase, and post-purchase evaluation.
Instagram offers a great chance to use the sales funnel to leverage your social media to boost your business. Check out these simple steps to building an Instagram sales funnel.
The Top of the Instagram Sales Funnel
The top of your sales funnel is all about building brand awareness and interest. This is where you want to build as many followers as possible with smart marketing.
Some of the best ways to grow your Instagram following are to keep a consistent and regular posting schedule, work with others in your area of interest to cross-promote, and use those ever-popular hashtags.
Instagram Live is a great tool to build community and connection with your potential customers. And video allows you to connect in a more direct and authentic way to your audience.
Leveraging the following of more established Instagram accounts is another way to help you build your audience faster.
Along with hashtags, an Instagram feature that is really helpful is the “mention” and “location” stickers. These tag other accounts into your stories, bringing more eyeballs to your page.
The Middle of the Instagram Sales Funnel
The middle of your funnel is where you need to pique your followers’ interest. This is where they make the decision to buy what it is you are selling.
This is where killer content shines. You want to make sure you post high-resolution and engaging photos. Someone needs to be active on the account to reply to comments and questions in a friendly and timely manner.
Another way to really create interest is to create content within in niche. An Instagram niche is really just a topic, but one that already has several hashtags and aggregate content on Instagram.
If you aren’t sure what niche you belong in, check out these most popular Instagram product niches.
The Bottom of the Instagram Sales Funnel
Reaching the bottom of your funnel, you find the folks that have decided to make a purchase. Here you want to make sure that your website is corresponding well to your Instagram posts.
The bottom of the funnel is also a great place to collect leads and build your marketing database. By promoting an Instagram-only special offer, you can lead your Instagram users to your website and gather information.
Leveraging Instagram for Your Business
No matter the size of your business, an Instagram sales funnel can generate new customers. With just a little planning and the right execution, it can be an effective way to grow your market and brand name.
To learn more about social media marketing that can help your business, check out our other articles on our website. We have not only helpful marketing information, but articles that business, technology, and much more.
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