In the movie The Sound of Music, Julie Andrews sang about ‘brown paper packages tied up with strings,” being one of her favorite things. A beautifully wrapped gift can sometimes be more exciting than the gift itself.
A product’s packaging is extremely important, not only to make the product look enticing but to protect the contents from breakage during delivery transit.
If you have a small business and need some tips on how to package your products correctly, read on.
Child-Proof Packaging
Products such as drugs or chemicals that could be harmful if they were to fall into the wrong hands should be placed into child-proof containers.
If you have a business selling medicinal products such as hemp, you should do some research and find the right marijuana packaging. All child-resistant packaging materials in the USA must comply with the standards issued by the Federal Poison Prevention Packaging Act.
Push-and-turn caps on bottles are a popular choice for containing potentially hazardous substances, as are heat-sealed zipper bags.
Environmentally Friendly
The world is becoming more environmentally aware by the day in a bid to save the planet. As a small business, you can do your bit and package your ware in eco-friendly materials.
Use recycled paper, corrugated cardboard, and anything that is recyclable, sustainable, compostable, biodegradable, plastic-free, and carbon-neutral to display, post, and package your products.
Food Grade Packaging
If you sell products that are to be ingested by humans, the packaging must be Food Grade, meaning that the material used does not endanger human health, alter the composition, look, smell, texture, and taste of the product.
Handle With Care
Breakable goods should be wrapped in a protective material such as shredded paper, oxo-degradable bubble wrap, or recyclable packaging peanuts to ensure your product reaches the customer fully intact after a long journey on a boat or other such delivery vehicle.
Paper is Not the Only Option
Paper is not the only option when it comes to packing materials.
Make a unique statement by sending goods to your customers wrapped in pretty fabric tied up with a satin ribbon, or house your products in wooden boxes embossed with your company logo.
Be Creative
Beautiful packaging is paramount. When you want your product to stand head and shoulders above the competition, make sure it is fabulously eye-catching.
Stunning packaging not only serves a physical purpose but can be regarded as a piece of art. Perfume bottles have become collectible objects of great beauty, as they look fabulous and decorative when sitting on a dressing table or bathroom shelf.
If your product is in attractive packaging, people are more likely to buy it over one that is in a nondescript box – especially when they are buying it as a gift to a friend or family member. The design and look of packaging can give the impression of class, superiority, and expensiveness.
Design your own packaging or employ the services of a professional who will make sure the packaging is fit for purpose and gives your company an instantly recognizable image. They may design boxes or bags in a quirky shape or with a unique way of opening.
Just remember – sometimes, what’s on the outside counts as much as what’s on the inside!
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