Many small business owners and solo entrepreneurs have to make do with far less than those that run larger companies. One business necessity that often takes a hit is marketing. Small business owners often have to do without an actual marketing team because the money to employ one is simply not there yet. Thankfully, there are ways to create successful marketing strategies on your own.
Take Advantage of Google Analytics
You don’t have to be an IT professional to learn how to transform data from your customers into the ability to better craft your marketing to target those individuals. Google Analytics is a service that tracks, reports, and analyzes your website traffic. Even if you don’t operate an online store, Google Analytics can provide you with a wealth of information you can use to fine-tune your marketing messages. For example, you’ll be able to learn exactly where your online traffic is coming from and what search terms they are using to find you.
Implement SMS Marketing
Another tool for creating personalized marketing you should take full advantage of is SMS. SMS stands for short message service. In most cases, this refers to phone text messaging. SMS marketing is an excellent way to get your marketing messages out to a large swath of people. Even more important is the fact that your marketing messages can be specifically crafted for each individual customer based on their preferences and purchase history. All you have to do is invest in an SMS platform that includes an option for personalized messaging. SMS marketing platforms, like Irio, can help you set this up.
Focus on SEO
Reaching customers these days requires implementing search engine optimization, or SEO. Today, most people find businesses to patronize via their smartphones. If you want to increase your audience, SEO is key. SEO can also allow you to target specific communities through the use of keywords and other strategies. If you want to target a specific market or region, for example, localized SEO will allow you to do so easily.
Use CRM Software
Another kind of software you should take advantage of as a small business owner is customer relationship management software often referred to as CRM software for short. This is software that helps a business manage each individual relationship with different customers. It can help you store information regarding different clients for the long term. This information can then be used to produce leads and help better personalize the marketing messages and sales attempts sent to particular customers.
Marketing takes some work. However, you don’t need an entire marketing staff to successfully market your small business. Strategies like the ones outlined above can help you tailor more personalized marketing messages so they have a good shot at converting your leads into paying customers, even if you are working alone.
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