TikTok is one of the hottest social media apps. The app gained fame as a place for users to create short dance clips and share them with millions of others. TikTok has expanded beyond the dance-dance revolution and is now one of the best places for advertisers.
Putting your ads on TikTok can quickly increase your revenue and amplify your brand name. If you’re unsure how to use TikTok for business, keep reading to learn how to use the app to your advantage.
Influencers are Trendy
Influencers are the current version of the entrepreneurs of Silicon Valley from the tech boom of the late 1990s. An influencer is someone who creates content on social media and shares it with a huge following. Anyone can be an influencer, but not all influencers have ‘clout’ – social media currency.
To be an influencer, one must have knowledge and expertise in an area of their choice, such as makeup tutorials. Social media influencers are often paid to promote a certain product with their followers. Television and movie stars are also leaning toward promoting products on social media.
One-click Shopping Feature
Other social media applications have a one-click shopping feature that sends users to a link to purchase a product. For example, Instagram has a ‘swipe up’ option on the mobile app that leads to a clickable link.
TikTok is on the cusp of adding its own version of the ‘swipe up’ feature. It would allow users to include a shoppable link to their videos. The company has yet to share plans for a full roll-out of the feature, but it’s reportedly on the horizon.
Add Special Effects
TikTok’s extra features are one reason why it’s so popular. Users can add filters and special effects to their videos to increase visibility. Duets are one of the app’s most popular effects. It allows users to create a comparison video to another TikTok video.
For example, if one user does a dance challenge, another can attempt to replicate it with their own video using the Duets feature.
Another popular feature on TikTok is the filters, which can include changing eye colors to wearing masks.
Accept the Challenge
TikTok’s original claim to fame was dance videos, which remain popular on the app. Many users spawn viral dance challenges that other users attempt to recreate.
In fact, country singer Walker Hayes became an overnight sensation after a dance video featuring him and his daughter dancing to his song “Fancy Like” went viral. The song’s lyrics mention the chain restaurant Applebee’s. Many other TikTokers recreated the dance and ended up in an Applebee commercial along with Hayes.
Many national brands use TikTok challenges to advertise their products with a catchy hashtag or dance video.
Dance videos, special effects, and being an influencer hardly sound like business moves. But TikTok and other social media sites are taking over the advertisement industry as television, magazines, and previous ad avenues fall to the wayside. Don’t snooze on the advertising opportunity TikTok can offer your business.
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