The current political climate is effecting every industry for the better and those that do not follow suit will be quickly left behind. That said, it isn’t just a great idea to diversify your sales staff due to political and cultural trends. Unlike the antiquated notions that drove sales hiring […]
Tag: B2B Marketing
How Using LinkedIn and B2B Marketing Together Will Help Your Business
When marketing, executives think of the term marketing and the first thing that comes to mind is ‘What will this customer think of the product I’m introducing to him?’ With B2B or Business to Business Marketing, the consumer is not one individual, but large corporations, companies and even governments. Although […]
Top B2B Marketing Mistakes and Tips to Avoid Them
Mistakes can happen. It is a busy and competitive world and some things will slip through the cracks and that’s how mistakes are made. We are just humans so it is understandable, but the fact is that in this tough market, you cannot just accept the mistakes. The B2B market […]
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